ADA Accessibility Information
Accessibility

A
A

A
WEO Media
Optimize your Content for SEO
Posted on (not posted yet) by Matt Krzesniak
Dental team researching SEO for dentistWhile it’s cliche to say that content is king, the truth is that almost nothing can do more for your dental SEO ranking than having quality content for Google to recognize and rank well. But what does optimizing content for SEO (search engine optimization) really mean?

As we know, Google’s search algorithm relies on keywords. Keywords are the words and sometimes phrases that web searchers use when they’re looking for information online. These same words and phrases are used to describe the topics located on your dental website. In an ideal case, these terms match up. That’s why it’s important to use these keywords in your content.

SEO is more than just the main keyword that you want to rank for. You should also include terms in your writing that are related to the topics that people are searching for. Known as latent semantic indexing keywords or LSI, they help Google to know which search results to show to your user. Using the correct LSI keywords lets Google know that when searchers type in “bridges”, your page refers to the dental restoration and not the structure.

One thing to keep in mind though is that while Google rewards good content, it punishes bad content such as keyword stuffing. Keyword stuffing is the unacceptable act of placing all or as much of your targeted keywords into a single piece of content in an attempt to fool Google into ranking your page well for that topic. Keyword stuffing is a practice that used to be allowed by Google, but as this led to abuse that made content unreadable, was ultimately banned by the search engine.

Content optimization also includes the ability to understand search intent. That means recognizing what users are actually looking for when they look for specific search terms. In general, people’s search terms will change depending on what they want to do.

•  Look for the answer to a question (informational)
•  Locate a specific website (navigational)
•  Research before making a purchase (investigational)
•  Complete a purchase (transactional)

The best optimized sites will feature primed content for all of these search types.

The easiest and most effective way in which to determine whether your content is set to have eyes on it is to do a little searching yourself. Set your browser of choice to private mode and enter your keyword. Take a note of the kind of content that is ranking well, and determine whether your work would do the same. If it is, then great! Pat yourself on the back and use this as a chance to see why that is. If it isn’t, then you may need to begin your keyword research anew and find out what works.

Keep in mind that keywords alone won’t get you ranked up to the top of search results. It takes a coordinated effort of certain SEO techniques such as links and technical SEO that all work together as part of your dental marketing plan to get your website seen.

Of course, you could just leave this all up to the experts. Rest assured that if you are signed up for Premium SEO Services at WEO, we’re already working hard to improve your website’s content to get your pages ranking better. If you’re not, but you have questions about what WEO can do for you, contact one of our Senior Marketing Consultations today and get a complimentary marketing analysis for your dental office.

WEO Media Dental Marketing

Let's Talk.


Ready to get serious about new patient growth?

WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670


Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.



icon speaker
Tell us about your event


Subscribe to Our Newsletter



Copyright © 2011-2023 WEO Media. All rights reserved.  Sitemap
Dental Marketing Blog | Marketing for Dentists | WEO Media
WEO Media is a national dental marketing company providing dentists with a full range of services including custom websites, SEO, PPC, social media, videos, online reputation management, branding, and much more.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123; 888-788-4670; weomedia.com; 11/23/2023; Page Keywords: Dental marketing, websites for dentists, SEO for dentists, social media for dentists, online reputation for dentists

What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dentalpalooza
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO