Reputation Manage­ment

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Online Reputation Management Services

Online Review Generation

WEO Media offers a unique and powerful service called Online Review Generation. This service focuses on driving patient reviews to the most important online review sites for dentists: Google, Facebook, Healthgrades, and even Yelp depending on your location.

The reason why is simple: generating reviews on these sites encourages more patients to choose your dental practice. Plus, our powerful software platform allows you to embed your reviews from these sites directly into your website simplifying the process of elevating your dental practice's online reputation.

Online Reputation Monitoring

One of the more frustrating aspects of running any business, let alone a dental practice, is people posting negative feedback about you online. However, what's even worse is when you don't know about the negative feedback. By utilizing our Online Reputation Monitoring service, you'll be notified in the event negative reviews are posted about your practice. This way, you can respond appropriately and deal with any negative comments about you or your practice head on (which you should always do).

Professional Response Management

We can also assist in crafting professional responses to both positive and negative reviews. Our team helps ensure that your responses are polite, professional, and HIPAA-compliant, demonstrating your commitment to patient satisfaction and care.

Detailed Analytics

Our dashboard provides insights into your online reputation, highlighting areas for improvement. With detailed analytics, you can track the effectiveness of your reputation management strategies and make informed decisions to enhance your practice’s online presence.

Benefits of our Online Reputation Management Service

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Managing Negative Reviews Effectively

A negative review is inevitable, but it doesn't have to be detrimental. When a negative experience is handled correctly, it can actually enhance your reputation by showcasing your commitment to patient satisfaction and quality care. We know it sounds counter-intuitive but it's true.

Here are our top tips for responses:

Stay Calm Avoid responding in anger. Take a moment to breathe and collect your thoughts. Read Thoroughly Understand the patient’s concerns completely before crafting your response. Research the Situation Gather all relevant information from your team to understand what happened. Craft a Professional Response Keep it brief, polite, and professional. Avoid disclosing specific patient details to comply with HIPAA. Invite Further Discussion Offline Offer to resolve the issue privately, showing your willingness to address their concerns.

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Encouraging Online Reviews

On the flip side, positive experiences can be a powerful tool for your online reputation and you should capitalize on that. You should consistently be asking for patient feedback.

To encourage more reviews, we recommend:

Ask Directly After a successful appointment, ask your patients to leave a review. Make it Easy Provide direct links to your review profiles in follow-up emails or text messages. Offer Incentives Consider small incentives like discounts or freebies for patients who leave reviews. Leverage Technology Use automated systems to remind patients to leave reviews.

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Responding to Patient Feedback

Responding to patients' feedback - both positive and negative - demonstrates that you value your patients' opinions and are committed to improving their experience. When responding to positive reviews:

Thank the Patient Show appreciation for their time and kind words. Be Personal Reference specific aspects of their review to show you’re paying attention. Keep It Short A brief, heartfelt response is often best. Encourage Sharing Politely ask if you can highlight their review on your social media channels or website.

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Building a Positive Online Presence

Building a positive online presence involves more than just managing all your reviews. It’s about creating and sharing content that reflects your brand’s values and expertise. Here are some tips:

Engage on Social Media Regularly post and interact with your followers on platforms like Facebook, Instagram, and Twitter. Publish Valuable Content Write blog posts, create videos, and share tips that help your patients. Highlight Patient Stories Share testimonials and success stories to build trust and credibility.

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Leveraging Social Media for Reputation Management

Social media is a powerful tool for reputation management. It allows you to engage with patients, share positive reviews, and address any issues quickly. Here’s how to make the most of it:

Be Active Regularly update your profiles with fresh content. Engage Respond to comments and messages promptly. Promote Positive Reviews Share glowing reviews and patient testimonials. Run Ads Use targeted ads to reach a wider audience.

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The Impact of Online Reviews on SEO

Online reviews significantly impact SEO. Search engines like Google consider reviews as part of their ranking algorithms. A dental practice with a high volume of positive reviews is likely to rank higher. This means:

Higher Visibility More positive reviews can improve your ranking on search results pages. Increased Traffic Higher rankings lead to more website visitors. Better Conversion Rates Trustworthy reviews can convert visitors into patients.

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Real-time Feedback and Its Benefits

Real-time feedback using our dashboard allows you to address issues promptly and improve patient satisfaction. We believe it's an important part of the review process. Benefits include:

Immediate Corrections Quickly fix any problems that arise. Improved Patient Experience Show patients you care about their experience. Enhanced Reputation Timely responses demonstrate your commitment to patient care.

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Transparent and Authentic Communication

Transparency and authenticity build trust. Patients appreciate when you’re honest and open about your dental practice. Here’s how to practice transparency:

Admit Mistakes If something goes wrong, acknowledge it and take steps to fix it. Share Successes Highlight positive feedback and patients' success stories. Be Open Keep lines of communication open with your patients.

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Strategies for Increasing Online Reviews

To increase your number of online reviews:

Automate Requests Use software to automatically send requests for patient feedback after appointments. Simplify the Process Make it as easy as possible for satisfied patients to leave reviews. Follow Up Send reminders to existing patients who haven’t left a review yet.

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The Role of Technology in Managing Reviews

Technology can streamline the review management process. Tools and platforms can help you:

Monitor Reviews Track reviews across multiple sites from a single dashboard. Automate Responses Use templates and automation to respond quickly to reviews. Analyze Feedback Gain insights from review data to improve your practice.

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Case Studies: Client Success Stories

Abbeville Dental Group Abbeville Dental Group, with multiple locations, saw remarkable improvements through our Online Review Generation (ORG) service. Each location experienced a significant increase in monthly reviews, with the Central location averaging 18 reviews per month, North 11, Odessa 7, South 13, and West 9. This surge in patient reviews not only improved their overall ratings but also enhanced their online presence across all sites​​. Dr. Anthony Hoffman – Hillsboro, OR Dr. Anthony Hoffman’s practice in Hillsboro, OR, benefited greatly from our services. Over seven months, they added 98 new patient reviews, significantly improving their online reputation and achieving a prominent presence on the first page of Google search results. The breakdown of reviews included 46 on Google, 17 on Healthgrades, 31 on Facebook, and 11 on Yelp, using our online dashboard to monitor and manage reviews effectively​​. Arrowhead Oral Surgery – Glendale, AZ Arrowhead Oral Surgery in Glendale, AZ, saw exceptional results with our dental reputation management service. In a little over a year, their dental practice added 144 new reviews, which included 78 on Google, 35 on Healthgrades, 26 on Facebook, and 19 on Yelp. This influx of patient reviews improved their Google SEO ranking to page one while giving them a wealth of social proof for potential patients​​.

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Conclusion

Effective dental reputation management requires a multifaceted approach—a combination of monitoring, responding, and encouraging reviews as best you can. Our services are designed to do just that.

At WEO Media, we are committed to helping dental practices like yours thrive in the internet era by building and maintaining a positive online reputation. Let us help you turn satisfied patients into glowing reviews, and glowing reviews into growth for your dental practice. Call (888) 246-6906 or schedule a complimentary consultation today!