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Photography For Your Dental Website - Stock vs. Unique

Posted on 9/6/2021 by Kate Stone

When it comes to your dental website, images are worth more than just 1000 words: pictures are vital in helping to showcase not only the services you provide but who you are and what kind of treatment patients can expect when they come into your office - all in a single glance. Between custom photos and stock images, what’s the best kind of picture to feature on your website?

Keep reading to find out the answer! You could also simply watch our VidWEO below about stock vs unique photograpghy, check out our other videos that cover important dental marketing topics, or give us a call if you have questions and we'll help you through this process.

Custom Photography

First and foremost, custom photos add to your credibility. When people see real people visually telling a real story, they will assume you're probably also telling the truth about other things. This builds trust in your brand, and asserts an additional confidence in your product or service. The uniqueness of custom photos also adds to the page's SEO value, making it more likely that your search engine of choice (which is likely Google), will reward you with a higher ranking. Finally, custom photos provide more of an accurate representation of who you are. When you communicate in this beautiful message, expectations are more likely to be met.

Unfortunately, not everyone has a professional photographer at their beck and call, and professional photographers come with their own set of complications. Finding the right photographer can be difficult, especially when you're not sure where to start. Coordinating time for a photo shoot can become tricky when you, your fellow doctors, and your staff members lead busy lives - and then you still have to pay for the photos.

You might think, "But what if I take the photos myself?" If you have a good camera and know a thing or two about photography, go for it! Just make sure you review those pictures with a critical eye afterwards.

Stock Photography

That brings us to the other option: stock photography. You may ask yourself, "Why would I want to have cheesy pictures of people I don't know all over my beautiful new website?" Well, you don't. But if you have to do it, you should try to do it right.

Some people think stock photos are cheesy, tacky, and fake. The stock photo you choose may have also been used by another company for a product you might not want to be associated with. For example, is that girl smiling because she had her teeth cleaned or is it because she's experiencing instant relief from a healthy application of Preparation H? We don't know what she's been doing because she's the same girl in both ads.

It's not all bad for stock photos. There's still some good things, too. So, when should you use stock photos? If you don't have access to your own custom photos, or if you want many options of high quality photos to choose from, stock photos might be for you. When you use stock photos with WEO, you get unlimited use of thousands of professional quality photos and you don't have to worry about licensing, paying a third party, or selecting the right photos, because we can do that for you.

The Best Choice

Between stock photos and custom photography, which is the better option for your website? The clear winner is custom photos. If you're interested in setting up your own photoshoot or making a video to showcase your practice, you should consider scheduling a complimentary marketing analysis with one of our Senior Marketing Consultants.

Marketing Services for Dentists & Dental Specialists

As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.

Dental Websites

Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

See Our Portfolio

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Dental SEO

When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

See How SEO Works

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Dental PPC

Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.

Learn More about PPC

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Patient Pipeline

Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Find out if Patient Pipeline is right for you

Reputation Management

Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Boost your Online Reviews

Social Media

We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.

Put your socials to work

More Services

Healthgrades

Dental Practice Videos

Scheduling

Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:

•	Credit Card Processing: We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
•	Dental Practice Photography: As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
•	Direct Mail Campaigns: Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
•	Email Based Newsletter for Patients: An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
•	Email Hosting: We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
•	Facebook Ads: Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
•	Logo, Design, and Branding Services: Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
•	Online Bill Pay: Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
•	Patient Forms (Fillable PDF): A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
•	Patient Forms (Secure Online): Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

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Why Choose WEO?

Not your Average Dental Marketing Agency

WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.

We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.

At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.

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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 • 888-788-4670 • weomedia.com • 12/19/2024 • Page Terms:Dental Marketing •

Photography For Your Dental Website - Stock vs. Unique

Custom Photography

Stock Photography

The Best Choice

Marketing Services for Dentists & Dental Specialists

Dental Websites

Dental SEO

Dental PPC

Patient Pipeline

Reputation Management

Social Media

More Services

Credit Card Processing:

Dental Practice Photography:

Direct Mail Campaigns:

Email Based Newsletter for Patients:

Email Hosting:

Facebook Ads:

Logo, Design, and Branding Services:

Online Bill Pay:

Patient Forms (Fillable PDF):

Patient Forms (Secure Online):