ADA Accessibility Information
Accessibility

A
A

A
WEO Media

Photography For Your Dental Website - Stock vs. Unique


Posted on 9/6/2021 by Kate Stone
image of team2019 When it comes to your dental website, images are worth more than just 1000 words: pictures are vital in helping to showcase not only the services you provide but who you are and what kind of treatment patients can expect when they come into your office - all in a single glance. Between custom photos and stock images, what’s the best kind of picture to feature on your website?

Keep reading to find out the answer! You could also simply watch our VidWEO below about stock vs unique photograpghy, check out our other videos that cover important dental marketing topics, or give us a call if you have questions and we'll help you through this process.



Custom Photography


First and foremost, custom photos add to your credibility. When people see real people visually telling a real story, they will assume you're probably also telling the truth about other things. This builds trust in your brand, and asserts an additional confidence in your product or service. The uniqueness of custom photos also adds to the page's SEO value, making it more likely that your search engine of choice (which is likely Google), will reward you with a higher ranking. Finally, custom photos provide more of an accurate representation of who you are. When you communicate in this beautiful message, expectations are more likely to be met.

Unfortunately, not everyone has a professional photographer at their beck and call, and professional photographers come with their own set of complications. Finding the right photographer can be difficult, especially when you're not sure where to start. Coordinating time for a photo shoot can become tricky when you, your fellow doctors, and your staff members lead busy lives - and then you still have to pay for the photos.

You might think, "But what if I take the photos myself?" If you have a good camera and know a thing or two about photography, go for it! Just make sure you review those pictures with a critical eye afterwards.

Stock Photography


That brings us to the other option: stock photography. You may ask yourself, "Why would I want to have cheesy pictures of people I don't know all over my beautiful new website?" Well, you don't. But if you have to do it, you should try to do it right.

Some people think stock photos are cheesy, tacky, and fake. The stock photo you choose may have also been used by another company for a product you might not want to be associated with. For example, is that girl smiling because she had her teeth cleaned or is it because she's experiencing instant relief from a healthy application of Preparation H? We don't know what she's been doing because she's the same girl in both ads.

It's not all bad for stock photos. There's still some good things, too. So, when should you use stock photos? If you don't have access to your own custom photos, or if you want many options of high quality photos to choose from, stock photos might be for you. When you use stock photos with WEO, you get unlimited use of thousands of professional quality photos and you don't have to worry about licensing, paying a third party, or selecting the right photos, because we can do that for you.

The Best Choice


Between stock photos and custom photography, which is the better option for your website? The clear winner is custom photos. If you're interested in setting up your own photoshoot or making a video to showcase your practice, you should consider scheduling a complimentary marketing analysis with one of our Senior Marketing Consultants.

WEO Media Dental Marketing

Let's Talk.


Ready to get serious about new patient growth?

WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670


Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.



icon speaker
Tell us about your event


Subscribe to Our Newsletter



Copyright © 2011-2024 WEO Media. All rights reserved.  Sitemap
Dental Marketing Blog | Marketing for Dentists | WEO Media
WEO Media is a national dental marketing company providing dentists with a full range of services including custom websites, SEO, PPC, social media, videos, online reputation management, branding, and much more.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 | 888-788-4670 | weomedia.com | 11/28/2024 | Associated Words: Dental marketing, websites for dentists, SEO for dentists, social media for dentists, online reputation for dentists

SEO vs. PPC: Dental Marketing 101
10 Steps for Creating a Successful Dental Marketing Plan
Instagram Marketing for Dentists: 18 Critical Do's and Don'ts
Taking Your Dental Implant Marketing to the Next Level
Lead Generation for Dentists: 6 Ways to Attract More Patients
Dental Video Marketing
Dental Marketing Guide: Maximizing Your Marketing ROI
How to Get More Dental Patients
The Role of Social Media in Dental Marketing
The Future of Dental Marketing
Setting Clear Goals for Your Dental Practice: The Key to Successful Marketing
Dental Marketing Strategies for 2023
What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dentalpalooza
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO