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Optimize your Content for SEO

Posted on 8/10/2021 by Matt Krzesniak

While it’s cliche to say that content is king, the truth is that almost nothing can do more for your dental SEO ranking than having quality content for Google to recognize and rank well. But what does optimizing content for SEO (search engine optimization) really mean?

As we know, Google’s search algorithm relies on keywords. Keywords are the words and sometimes phrases that web searchers use when they’re looking for information online. These same words and phrases are used to describe the topics located on your dental website. In an ideal case, these terms match up. That’s why it’s important to use these keywords in your content.

SEO is more than just the main keyword that you want to rank for. You should also include terms in your writing that are related to the topics that people are searching for. Known as latent semantic indexing keywords or LSI, they help Google to know which search results to show to your user. Using the correct LSI keywords lets Google know that when searchers type in “bridges”, your page refers to the dental restoration and not the structure.

One thing to keep in mind though is that while Google rewards good content, it punishes bad content such as keyword stuffing. Keyword stuffing is the unacceptable act of placing all or as much of your targeted keywords into a single piece of content in an attempt to fool Google into ranking your page well for that topic. Keyword stuffing is a practice that used to be allowed by Google, but as this led to abuse that made content unreadable, was ultimately banned by the search engine.

Content optimization also includes the ability to understand search intent. That means recognizing what users are actually looking for when they look for specific search terms. In general, people’s search terms will change depending on what they want to do.

•	Look for the answer to a question (informational)
•	Locate a specific website (navigational)
•	Research before making a purchase (investigational)
•	Complete a purchase (transactional)

The best optimized sites will feature primed content for all of these search types.

The easiest and most effective way in which to determine whether your content is set to have eyes on it is to do a little searching yourself. Set your browser of choice to private mode and enter your keyword. Take a note of the kind of content that is ranking well, and determine whether your work would do the same. If it is, then great! Pat yourself on the back and use this as a chance to see why that is. If it isn’t, then you may need to begin your keyword research anew and find out what works.

Keep in mind that keywords alone won’t get you ranked up to the top of search results. It takes a coordinated effort of certain SEO techniques such as links and technical SEO that all work together as part of your dental marketing plan to get your website seen.

Of course, you could just leave this all up to the experts. Rest assured that if you are signed up for Premium SEO Services at WEO, we’re already working hard to improve your website’s content to get your pages ranking better. If you’re not, but you have questions about what WEO can do for you, contact one of our Senior Marketing Consultations today and get a complimentary marketing analysis for your dental office.

Marketing Services for Dentists & Dental Specialists

As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.

Dental Websites

Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

See Our Portfolio

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Dental SEO

When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

See How SEO Works

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Dental PPC

Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.

Learn More about PPC

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Patient Pipeline

Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Find out if Patient Pipeline is right for you

Reputation Management

Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Boost your Online Reviews

Social Media

We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.

Put your socials to work

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Healthgrades

Dental Practice Videos

Scheduling

Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:

•	Credit Card Processing: We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
•	Dental Practice Photography: As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
•	Direct Mail Campaigns: Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
•	Email Based Newsletter for Patients: An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
•	Email Hosting: We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
•	Facebook Ads: Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
•	Logo, Design, and Branding Services: Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
•	Online Bill Pay: Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
•	Patient Forms (Fillable PDF): A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
•	Patient Forms (Secure Online): Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

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Why Choose WEO?

Not your Average Dental Marketing Agency

WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.

We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.

At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.

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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123, 888-788-4670, weomedia.com, 2/4/2025, Page Terms:Dental Marketing,

Optimize your Content for SEO

Marketing Services for Dentists & Dental Specialists

Dental Websites

Dental SEO

Dental PPC

Patient Pipeline

Reputation Management

Social Media

More Services

Credit Card Processing:

Dental Practice Photography:

Direct Mail Campaigns:

Email Based Newsletter for Patients:

Email Hosting:

Facebook Ads:

Logo, Design, and Branding Services:

Online Bill Pay:

Patient Forms (Fillable PDF):

Patient Forms (Secure Online):