WEO Media
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Posted on 8/30/2016 by Wendy Hensley, Marketing Manager |
 With recent updates by Facebook to their newsfeed algorithm and the decrease of business page content showing up in users' newsfeeds, it's harder than ever to get your content out to your users and use those likes as an indicator of success or failure.When the like button was introduced in 2009, it was the tool Facebook used to determine what users wanted to see more of in their newsfeed. Remember when you simply had to increase your likes to get more engagement? Facebook took the data from the likes and then showed users relevant information based on what they liked. For example, if a user liked pages about horses, they would see more horse content in their newsfeed. This information was particularly valuable to advertisers. After all, targeting users that speak about certain topics or interact with other pages on a topic could mean an increase in conversion. As the social platform became more cluttered with additional users and businesses all clamoring for those interactions, the likes started to lose their impact. According to Facebook, a user could see as much as 1500 updates in a day based on their business and friend likes. That’s a lot of content that no one can actually consume in a 24-hour period. In addition, in 2013 Facebook added an "unfollow" option. This further impacted the value of the like because users could like a page and still not see any of their content if they unfollowed them. Because of this, likes should really only be one indicator of your social success. It's more important to check your followers. If your likes go up or remain the same but your followers go down, then your content is most likely not hitting your target audience. So, although it's important to use your likes as a way to gain followers, using likes as the only indicator of your online marketing success won't give you the results you're looking for. Instead focus on your followers and engagements to measure that success. It's a good idea to boost your posts. Do you have a social media ad strategy? If not, we can help. Our staff of social media experts can help build a robust program that will help you engage with your followers. For more information check out our social media services. |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
