Executive Team


Ian McNickle, MBA

Ian McNickle, MBA

Co-Founder & Partner - Sales, Marketing, Consulting, Business Development


Ian leads WEO Media's sales, marketing, consulting, and business development teams. He brings over 20 years combined experience in technology, business development, sales, marketing, and operations.

Ian is widely considered a dental industry Key Opinion Leader for dental marketing and practice growth, and was named a 2019 Top CE Leader by Dentistry Today. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and CE events. For more information please visit our Event Speaker page.

Ian writes articles on a wide range of marketing and growth related topics for publications such as Dental Products Report, Dental Economics, The Progressive Dentist, and many others. He has also been interviewed for numerous podcasts including Dentaltown by Howard Farran.

Earlier in his career Ian spent a combined 10 years working for high-tech companies Siltronic and Xerox. While at Siltronic he was awarded the prestigious Presidential Award for Outstanding Achievement. Eventually Ian left Xerox to co-found (with Cory) a very successful regional business and marketing consulting firm. After dozens of successful consulting engagements Ian left consulting to co-found WEO Media.

Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he received an MBA from the University of Washington.


Cory Roletto, MBA

Cory Roletto, MBA

Co-Founder & Partner - Operations, Client Services, Finance, HR


Cory leads the operations team at WEO Media. He brings over 20 years combined experience in technology, business consulting, marketing, and operations.

Cory began his career at Intel Corp where he served as a key member of the competitive marketing team. Cory received 12 awards of the divisional level or higher while at Intel and many of Cory's engineering and marketing innovations are still used at Intel today. After 10 years at Intel Cory left the company to co-found (with Ian) a very successful regional business and marketing consulting firm. After dozens of successful consulting engagements Cory left the consulting world to co-found WEO Media.

Cory has a BS in Chemical Engineering and an MBA from the University of Washington.



Mark Hutchinson

Mark Hutchinson

Co-Founder & Partner - Software & Technology Development


Mark is the chief architect of all software and technology development, and manages the technical staff. He brings over 25 years experience in the high-tech industry with companies such as Microsoft, Intel, and Intersolv (Merant/Serena).

Mark created the Media Management software platform that WEO Media uses to provide outstanding marketing services to our clients. This sophisticated platform contains over 1 Million lines of code, and gives WEO Media a unique advantage in the dental marketing space. Mark co-founded WEO Media with Ian and Cory.

Mark has a BS in Computer Science from Oregon State University. He has also completed graduate work in Computational Finance from the Oregon Graduate Institute.




Technology Advisory Board


Lou Shuman, DMD, CAGS

Lou Shuman, DMD, CAGS

Chairman of the Technology Advisory Board


Dr. Lou Shuman serves as a leading authority in the dental industry with leading manufacturers. He is a member of the Key Opinion Leader Board at DENTSPLY GAC, a member of the DENTSPLY Technology Committee and a personal executive consultant for Dentsply GAC, Kavo Kerr Group(KKG), DEXIS, i-CAT, Implant Direct, Pelton Crane, Propel Orthodontics, HR for Health, ZQuiet, and WEO Media. He is the Chairman of the WEO Media Technology Advisory Board and a member of the Clinical Advisory Boards and Editorial Boards at Dentistry Today, Dental Products Report, Dental Practice Report, The Progressive Dentist, Seattle Sleep Education LLC, Orthodontic Practice US, The Progressive Orthodontist, as well as the Managing Editor of Dental Sleep Practice Journal. He is the only dentist who has been selected both as a Top CE Leader in Dentistry and a Leader in Dental Consulting by Dentistry Today magazine.

Dr. Shuman is recognized as an outstanding speaker and educator and has lectured extensively throughout the United States, Canada, Europe, and Japan, including every major meeting in the US. His programs include topics on Social Media, Clear Aligner Orthodontics, Sleep Apnea, and Traditional and New World Marketing. He has been selected for twelve years in a row as One of the Top CE Leaders in Dentistry in Dentistry Today magazine. As a guest lecturer at Dr. Gordon Christensen's Annual Meeting he was cited as one of the most influential dentists in the country today.
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