How Dental SEO and Online Reviews Work Together
At WEO Media, we work hard to get you new patients. Part of that work is Dental SEO and Online Reputation Management.
What is Dental SEO?
SEO is an acronym for Search Engine Optimization. We can modify your online search presence to help you rank better on search engines. To get more new patients to your dental practice you need to be found where people are looking, and currently those places are search engines like Google, Bing, and DuckDuckGo.
When someone searches for a dentist near them on a search engine the results at the top of search get more clicks than those farther down, to get your website to the top of search we do Search Engine Optimization (SEO).
Dental search engine optimization involves making changes to your website to make it more attractive to search engines to increase the odds of your website showing up at the top of search. A more specialized version of SEO for small businesses is Local SEO which focuses on the attributes associated with local business searches. These attributes focus on online map searches, business directories, and geolocation.
Ranking in Google Maps
Part of Local SEO for Dentists is showing up in various map systems like Google Maps, Bing Maps, Apple Maps, and Mapquest. The ranking on these maps works differently from the general search engines. They often consider the location of the searcher, if they have a listing in the associated business directory, and what their rating is in such a directory.
Additionally, Google takes into account the ranking of your website on the general search engine. Most businesses already have a listing on maps and cannot move closer or farther from the user. This leaves the main factors of your map ranking:
Your listing’s rating is determined by reviews. This includes number of reviews, the quality of the reviews (ie. who reviewed you) and whether the review includes important keywords, and the average rating of those reviews. This has become one of the biggest factors of where you show up on maps.
How Online Reviews Improve SEO
Getting new reviews regularly is hard, which is why not everyone has many good reviews. You can spend money to optimize your listings, optimize your website, and add multimedia to both, but you cannot buy reviews (especially Google reviews). That’s what elevates reviews in their importance for search rankings.
In addition, Google and other search engines know that consumers rely heavily on reading reviews before making decisions, such as choosing a dentist. That’s why online reputation management is important.
Online Review Generation and Premium SEO
You can’t buy reviews, but through WEO Media, you can get a tool to make getting more reviews easier. Our Online Review Generation (ORG) service makes it easy to drive patient reviews to Google, Healthgrades, and Facebook.
The software allows you to automatically send text messages or emails to your patients asking them to leave a review. They are more likely to open these requests and fill them out.
You want to get new patients. In this day and age you need a website that ranks well, business listings that show up on maps, and a reputation people can see. You can get all these things with WEO Media:
Contact WEO Media today to take advantage of our knowledge and expertise in Dental SEO and Online Review Generation; it's the first step in a digital marketing plan that will bring you new patients.
Ready to get serious about driving traffic to your site?
WEO Media - Dental Marketing
8625 SW Cascade Avenue Suite 300
Beaverton, OR 97008-7121
Call today 888-788-4670
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