ADA Accessibility Information
Accessibility

A
A

A
WEO Media

SEO for Dentists - Key Performance Indicators

I

If your dental practice is considering SEO to increase your website traffic, then you should read the information below. How will you know if your SEO is working? What metrics exist to help quantify performance and results?

The key performance metrics below are critical to understanding your website's SEO performance, and if your SEO company is actually doing a good job. Your SEO company should report to you these metrics below on a monthly basis.

Phone calls


We typically use a tracking phone # on websites that we are doing Premium SEO. The tracking phone # is a local area code phone # (same area code as the practice phone #). We can also use toll-free numbers if desired.

When a patient or potential new patient calls the number on the website it immediately routes to the actual practice phone #. This allows us to use tracking software and report how many phone calls came from the website each month. We can also report the date & time of the call, the duration of the call in minutes, and the incoming phone #.

In addition, we have the ability to record phone calls if needed. Phone call recording increases the amount of people who will hang up prematurely since we normally need to include a message that the call may be recorded for quality assurance purposes (this requirement is dependent on state laws). So if a client wants phone calls recorded we advise them only to do it for a limited time for training purposes, and then turn it off.

Appointment requests


This metric shows how many people requested an appointment through the website.

Total website traffic


This metric shows all the traffic that came to the website during the month. There are 3 sources of website traffic that make up total traffic:
1.  Organic traffic
2.  Referral traffic
3.  Direct traffic

Organic website traffic


SEO Key PerformanceThis is when someone does a search on Google or some other search engine. They may type in a search term such as "Seattle dentist". Then the search engine displays the search results, and the person clicks on a link to visit the website. This is called organic traffic. There are 2 sub-categories that make up organic traffic:
1.  Non-branded organic traffic: This is when the person searching types in a generic search term such as "Phoenix dentist". These are people who do not currently know about the practice so this data represents new patient potential.
2.  Branded organic traffic: This is when the person searching types in the doctor(s) name or the practice name. They already know who the doctor is or the practice's name. Most of these will be existing patients, but some may be referrals who are researching the practice.

Referral website traffic
This is when a person is on another website and clicks a link on that website that takes them to your website. There are 2 sub-categories that make up referral traffic:
1.  Other websites: The person searching could be on your practice Facebook page, or a business directory like Manta or Healthgrades, or any other website that has a link back to your website.
2.  Paid Ads: When someone clicks on a paid ad from Google or some other search engine and the ad links to your website.

Direct website traffic


This is when a person types a website address directly into the browser address bar and goes directly to the website. Or they might have the website saved as a bookmark and click on the bookmark to go directly to the website.

Keyword phrases


These are all the different words and phrases that people typed into the search bar which resulted in them ultimately coming to the website. For example these could be terms like "Denver dentist", "Dr John Smith", "cosmetic dentist in San Diego", "Bright Smiles Dental", etc.

Landing pages


This is the number of pages on the website that generated traffic to the website (i.e. pages people visited as a result of doing a search). Websites with poor dental SEO will typically have 10% - 20% of their webpages generating traffic. However, after WEO Media performs SEO on a website we can typically get 50% or more of the webpages generating traffic. This is achieved by implementing numerous SEO techniques.

Linking root domains (a.k.a. incoming links)


This is the number of links pointing (linking) to your website from other websites. Search engines look at incoming links as one of the primary indicators for how important a website is. There are many factors that search engines evaluate with linking root domains including:
1.  Quantity: how many links are pointed to your website, in general, the more the better.
2.  Relevance: If the links are coming from websites that are in the same industry (or topic) as your website this is very helpful.
3.  Power / Importance: If the links pointing to your website are coming from websites that get a lot of traffic themselves, then this is very beneficial for SEO performance.

Your SEO company should be reporting this information to you every month.
If you would like a complimentary SEO consultation for your dental practice, please contact us today.

WEO Media Dental Marketing

Let's Talk.


Got questions about SEO? Let's talk.


WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670


Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.



icon speaker
Tell us about your event


Subscribe to Our Newsletter



Copyright © 2011-2024 WEO Media. All rights reserved.  Sitemap
SEO Key Performance Indicators | Dental Marketing | WEO Media
If your dental practice is considering SEO to increase your website traffic, then you need to read this. Click through the link to learn about the key performance metrics that are critical to understanding your website's SEO performance.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123; 888-788-4670; weomedia.com; 5/22/2024; Related Terms: Dental SEO;

The Future of Dental Marketing
Exploring the Importance of Ethical SEO Practices
Setting Clear Goals for Your Dental Practice: The Key to Successful Marketing
Dental Marketing Strategies for 2023
What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dentalpalooza
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO