Dental Marketing Services
Dental SEO 
Search Engine Optimization: A Critical Investment for Dental Practices According to Brightlocal, at least 66% of consumers who use Google for reviews do so for their healthcare needs. As a result, a strong online presence, and in turn, strong Search Engine Optimization (SEO), are make or break elements of your dental marketing.
WEO Media is a team of dedicated experts who understand the intricacies of dental marketing and are committed to driving real, measurable results for your practice.
Recent statistics have shown that: | • |
20% of search queries are for local businesses.
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40% of mobile searches are for local businesses.
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97% of consumers search for local businesses online. |
If you'd like to improve your online visibility, attract more potential patients to your website, and ultimately grow your practice, you've come to the right place. Our SEO services, whether they be improving your ranking in local searches or boosting your dental seo, can help you achieve all of the above and more. The Most Effective Dental SEO Strategies
On-Page SEO for Dental Websites
As you can probably guess, on-page SEO strategy involves optimizing individual web pages to rank higher and earn more traffic. Our on-page dental SEO services include: 1. Keyword optimization
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Conduct thorough keyword research to identify terms prospective patients are using to find dental services.
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Focus on long-tail keywords specific to dental procedures (e.g., "painless root canal treatment" or "same-day dental crowns").
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Incorporate keywords naturally into your dental SEO content, including titles, headers, and body text.
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Use location-based keywords to improve local search visibility (e.g., "emergency dentist in [City Name]"). |
2. Meta tags and descriptions
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Compelling title tags that include your target keyword and practice name.
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Meta descriptions that accurately summarize the page content and include a call-to-action.
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Unique meta tags for each page to avoid duplicate content issues. |
3. Header tags (H1, H2, etc.)
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Include content structured with H2, H3, and occasionally H4 tags to improve readability and help crawlers understand your content hierarchy.
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Include relevant keywords in your header tags where appropriate. |
4. High-quality, relevant content
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In-depth, informative content about dental procedures, oral health tips, and your services.
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Regularly updated content to keep your website fresh and relevant.
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Patient-friendly language while maintaining your voice and expertise. |
5. Internal linking
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Link between related pages on your website to help users and search engines navigate your content.
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Use descriptive anchor text for internal links, incorporating relevant keywords where natural.
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Create a logical site structure that guides users from general topics to more specific information. |
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Off-Page SEO for Dentists
Off-page SEO strategy refers to actions taken outside of your website to improve its search engine rankings. Our off-page dental SEO services may include: 1. Building high-quality backlinks
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Seek opportunities for guest posting on reputable dental and health websites.
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Create shareable content that naturally attracts backlinks, such as infographics or original research.
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Engage with local community websites and organizations for potential linking opportunities.
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Collaborate with other healthcare professionals for mutual link-building benefits. |
2. Managing online reviews
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Encourage satisfied patients to leave reviews on platforms like Google My Business, Yelp, and Healthgrades.
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Respond promptly and professionally to all reviews, both positive and negative.
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Implement a review management system to streamline the process of collecting and monitoring reviews.
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Showcase positive reviews on your website and social media channels. |
3. Social media engagement
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Maintain active profiles on platforms like Facebook, Instagram, and LinkedIn.
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Share valuable content, such as oral health tips, behind-the-scenes looks at your practice, and patient success stories.
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Engage with your followers by responding to comments and messages promptly.
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Use social media to promote special offers or events at your practice. |
4. Local citations and directory listings
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Ensure your practice is listed in major online directories like Yellow Pages, Yelp, and Angie's List.
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Maintain consistent Name, Address, and Phone Number (NAP) information across all listings.
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Seek out industry-specific directories, such as the American Dental Association's "Find a Dentist" tool.
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Claim and optimize your Google My Business listing with accurate information and regular updates. |
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Technical SEO for Dental Websites
Technical SEO ensures that your website is optimized search engines and important algorithms. Key elements include: 1. Mobile responsiveness
With the majority of web searches now occurring on mobile devices, having a mobile-responsive website is crucial for any dental business. We suggest: | • |
Implement a responsive design that adapts to various screen sizes and devices.
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Use Google's Mobile-Friendly Test tool to check your website's mobile compatibility.
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Ensure that all features and content are accessible on mobile devices, including appointment scheduling forms and contact information.
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Optimize touch elements for mobile users, such as making buttons and links easily clickable. |
2. Page speed optimization
For fast-loading pages and an improve user experience, we may suggest: | • |
Using Google's PageSpeed Insights tool to identify areas for improvement.
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Optimizing image sizes and use modern formats like WebP for faster loading.
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Implementing browser caching to store static files locally on users' devices.
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Minifying CSS, JavaScript, and HTML to reduce file sizes.
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Using a Content Delivery Network (CDN) to serve assets from servers closer to the user's location. |
3. Secure sockets layer (SSL) certification
An SSL certificate is essential for securing user data and building trust with potential patients. We may suggest: | • |
Install an SSL certificate to enable HTTPS on your website.
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Ensure that all pages and resources are served over HTTPS to avoid mixed content issues.
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Implement proper redirects from HTTP to HTTPS versions of your pages. |
4. XML sitemaps
XML sitemaps help search engines understand your website structure and find all important pages. We may suggest: | • |
Create and submit an XML sitemap to Google Search Console and Bing Webmaster Tools.
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Include all important pages of your dental website, such as service pages, blog posts, and contact information.
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Update your sitemap regularly, especially when adding new content or making significant changes to your site structure. |
5. Robots.txt File
A robots.txt file guides search engine crawlers on which parts of your site to crawl and index. We may suggest: | • |
Create a robots.txt file to prevent Google from crawling unimportant pages or directories.
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Ensure that important pages and resources are not accidentally blocked.
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Use the robots.txt testing tool in Google Search Console to verify your file's functionality. |
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 Feeling overwhelmed? That's what a partner is for. Our team of SEO experts are here to help take care of the technical, so you can focus on the clinical.
Voice Search and Search Engine Optimization
As voice-activated devices become increasingly popular, optimizing for voice search can help your dental practice stay competitive and attract more organic traffic. Voice search queries tend to be more conversational and longer than typed searches, requiring a different approach to dental SEO.
Understanding Voice Search Behavior
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Voice searches are often in the form of questions (Who, What, Where, When, Why, How)
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Users tend to use more natural language and longer phrases
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Local intent is common in voice searches, especially for dental services |
Our Strategies for Voice Search Optimization
2. Creating FAQ Pages:
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Develop comprehensive FAQ sections addressing common dental queries
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Structure questions and answers to mimic natural language patterns |
4. Enhance Mobile Responsiveness:
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Ensure your website functions seamlessly on mobile devices
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Prioritize mobile-friendly design elements
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Implement AMP (Accelerated Mobile Pages) for faster mobile loading |
5. Implement Schema Markup:
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Use structured data to help search engines understand your content
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Include schema for local business, FAQs, and services |
6. Create Conversational Content:
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Write in a natural, conversational tone that mirrors voice queries
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Address common patient concerns and questions in your content |
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By implementing these voice search optimization strategies and more, your dental practice can improve its visibility on voice-based search engine results pages. This can help you attract more prospective patients and staying ahead of the competition in this growing search results medium.
Custom Dental Videos & Search Engine Results: A New Necessity
With the rise of generative AI, written content does not hold the same weight as it once did, especially in a field as competitive as dental SEO marketing. Anyone can use ChatGPT to pump out endless amounts of subpar content.
That’s why incorporating video content into your dental website is more valuable than ever. In fact, we now consider it a necessity, an important part of dental SEO marketing strategy.
Ultimately, videos can improve engagement, increase time spent on your dental practice's website, and help establish your practice as an authority in dental care.
By partnering with WEO Media, you can ensure that your dental practice's video content not only engages potential patients but also significantly boosts your dental SEO efforts, driving more website traffic and patient conversions. Our video services deliver results:
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Benefit from our team's expertise in creating high-quality, engaging dental videos
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Enjoy seamless integration of video content into your overall digital marketing strategy
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Take advantage of our full-service approach, from concept development to production and optimization
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Stay ahead of the competition with cutting-edge video marketing techniques from a top SEO company |
Here's how we can help you effectively use videos for dental SEO:
1. Types of Videos for Dental Website SEO
A deep knowledge of the various types of videos that appeal to different patient needs and preferences: | • |
Educational videos explaining common procedures to new patients
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Testimonials and success stories from local patients
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Virtual office tours
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Meet the team videos
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Oral hygiene tips and demonstrations
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Q&A sessions addressing common dental concerns
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Behind-the-scenes glimpses of your practice |
2. Video Optimization for SEO
We can help ensure your videos contribute to your SEO efforts by: | • |
Using descriptive, keyword-rich titles for your videos
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Writing detailed, keyword-optimized descriptions for each video
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Including relevant tags to help search engines understand your video content
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Creating custom thumbnails that are engaging and accurately represent the video content
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Transcribing your videos and include the text on the page to provide additional content for website optimization |
3. Improving Your User Experience with Videos
We can help enhance the user experience of your dental website with strategically placed videos: | • |
Relevant videos on service pages to explain procedures
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A video gallery showcasing various aspects of your practice
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A pop-up or in-line video player to avoid disrupting the user's browsing experience |
4. Video SEO Best Practices
We will use best practices to maximize the SEO benefits of your videos by: | • |
Keeping videos concise and focused on a single topic
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Including a clear call-to-action (CTA) in each video
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Optimizing video loading speed to prevent slow page load times
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Using relevant keywords naturally in video dialogue
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Creating unique landing pages for important videos
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Ensuring your videos are accessible to all user |
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Why Choose WEO Media for Your Practice's SEO?
Selecting the right partner for your dental practice's SEO is crucial for online success. Here are 10 reasons why WEO Media stands out as a top choice for dental SEO services:
1. Dental Industry Expertise
We have specialized in dental search engine optimization from our inception in 2009. Since then, we've helped hundreds of dentists not only navigate an ever-evolving digital landscape, but thrive in it.
2. Proven Track Record of Success
In addition to our long-term relationships with satisfied clients, we're honored to be a 4x winner of Cellerant's Best of Class Technology Award for websites and online marketing.
3. Comprehensive, Customized Strategies
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Tailored SEO plans designed to meet the specific needs and goals of your dental practice
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Holistic approach integrating SEO with other digital marketing efforts for maximum impact
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Continual strategy refinement based on performance data and industry changes |
4. Cutting-Edge SEO Techniques
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Early adoption of emerging SEO trends and technologies
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Ongoing staff training to stay ahead of algorithm updates and best practices
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Utilization of advanced tools and software for in-depth analysis and optimization |
5. Transparent Reporting and Communication
6. Ethical, White-Hat SEO Practices
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Adherence to search engine guidelines to ensure long-term, sustainable results
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Focus on creating valuable, patient-centric content
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Avoidance of risky tactics that could lead to penalties |
7. Local SEO Mastery
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Specialized strategies to dominate local search results
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Expertise in optimizing Google My Business listings and local citations
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Tactics to improve visibility in map pack results |
8. Technical SEO Excellence
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In-depth website audits to identify and resolve technical SEO issues
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Implementation of advanced schema markup for enhanced search visibility
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Optimization of site structure and speed for improved user experience and SEO performance |
9. Content Marketing Integration
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Creation of high-quality, SEO-optimized content that resonates with prospective patients
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Development of content strategies that align with your practice's services and target keywords
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Integration of various content types, including blog posts, videos, and infographics |
10. Comprehensive Digital Marketing Services
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Seamless integration of SEO with other digital marketing services like PPC, social media, and web design
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Ability to provide a cohesive, multi-channel marketing approach
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One-stop solution for all your dental marketing needs |
By choosing WEO Media for your dental practice's SEO, you're partnering with a team of dedicated experts who understand the intricacies of dental marketing and are committed to driving real, measurable results for your practice. Our comprehensive approach, industry expertise, and proven track record make us the ideal choice for dental practices looking to enhance their online presence and attract more patients through effective SEO strategies.
Ready to Gain More Patients?
Please call us at (888) 246-6906 or email your SEO questions to info@weomedia.com. Our team of experts are here to help take your practice growth to the next level. |
