ADA Accessibility Information
Accessibility

A
A

A
WEO Media

Google Mobile First Initiative


What is Google's Mobile First Initiative?
Posted on 2/3/2021 by Cory Roletto, WEO Media Partner/Owner
Graphic of Google's Mobile First Initiative showing the switch from desktop specific, to desktop plus mobile, to mobile first from WEO MediaMobile First is a multi-year series of ranking algorithm changes to shift focus from desktop computers to mobile devices. For the past five years, the volume of search on mobile devices has exceeded desktop traffic, so this move does make sense. The final transition is called Mobile First Indexing which will be complete in March 2021. This will complete the transition from desktop to mobile algorithms

Desktop Algorithm > Desktop Algorithm & Mobile Algorithm (2016) > Mobile Algorithm (March 2021)

At the highest-level Google intent is twofold.
1.  Make It Easier for Google: Google split mobile and desktop search into two separate algorithms back in 2016. This rewarded those who spent time to customize the user experience on desktop and mobile separately. Although good in theory, it took significant effort to maintain. Consolidating back down to one algorithm is just less work.
2.  Focus on Mobile Search: With mobile search volume exceeding desktop and the desire to move to one algorithm, shifting to the mobile algorithm made the most sense.

This is a departure from past algorithm changes which primarily focused on improving user experience. Mobile First indexing is more about efficiency and reduced complexity for Google's own operations.

Scope of Mobile First


Website design technology and code changes significantly about every two years, most of which is driven by the screen size and resolution of devices, as well as Google’s agenda. Since April 21, 2015, when Google introduced "Mobile Friendly" tests1 into their algorithm, dedicated mobile websites have proven to be the best for user experience and conversion. They were concise, easier to navigate, quicker, and provided the information a person searching on a mobile device desired more readily.

Google's Mobile First initiative is massive. It is a total reversal from their original preference for dedicated mobile sites. Website designers and SEO agencies will need to ensure their websites don't fall into irrelevance by meeting Google's mobile expectations. According to Google, by March 2021 their algorithm will only consider content on the mobile website for ranking. It will ignore any content that only shows up on the desktop version of a website2. However, content is still king so the more unique content on a website the better. Gone are the days of being more concise or customizing content for a better mobile experience. Now you need to show everything on mobile!

What This Could Mean for You


If you have a fully responsive website with no customization for mobile, then you will probably be just fine. If there has been some customization on your website you may need to remove media calls that exclude content on mobile versus desktop and confirm the website still formats correctly.

If you have a dedicated mobile website, then you probably will need to rebuild the entire website ASAP.

If you have a desktop only website, then it will be completely dropped from Google's index.3 So, if you care about being found in a Google search you will need to build a new website ASAP.

Next Steps


If you don't know the details of your mobile website, then you should ask your website designer or SEO agency. Another option is to have WEO Media analyze your current website (send email to info@weomedia.com). Time is of the essence if changes need to be made, especially if you need to move away from a dedicated mobile or desktop only website.

Constant Innovation


At WEO Media we pay close attention to the long-term direction of Google, making efforts to communicate when a change in direction is needed. We were a front runner in dedicated mobile site design in 2015, and a driver of secure websites when it started playing a role in Google's algorithm. For mobile first, we transitioned to only offering fully responsive designs three years ago and communicated for over a year the need to transition away from dedicated mobile sites as soon as possible.

1Google Search Central - https://developers.google.com/search/blog/2015/04/rolling-out-mobile-friendly-update
2Digivate - https://www.digivate.com/blog/mobile/responsive-web-design-dedicated-mobile-site-or-mobile-app/
3Search Engine Journal - https://www.searchenginejournal.com/google-mobile-index-news-from-pubcon-virtual-2020/384111/

WEO Media Dental Marketing

Let's Talk.


Ready to get serious about new patient growth?

WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670


Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.



icon speaker
Tell us about your event


Subscribe to Our Newsletter



Copyright © 2011-2024 WEO Media. All rights reserved.  Sitemap
Dental Marketing Blog | Marketing for Dentists | WEO Media
WEO Media is a national dental marketing company providing dentists with a full range of services including custom websites, SEO, PPC, social media, videos, online reputation management, branding, and much more.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123, 888-788-4670, weomedia.com, 7/15/2024, Page Keywords: Dental marketing, websites for dentists, SEO for dentists, social media for dentists, online reputation for dentists

The Role of Social Media in Dental Marketing
The Future of Dental Marketing
Exploring the Importance of Ethical SEO Practices
Setting Clear Goals for Your Dental Practice: The Key to Successful Marketing
Dental Marketing Strategies for 2023
What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dentalpalooza
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO