WEO Media
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Posted on 2/1/2017 by Wendy Hensley, Marketing Manager |
| You've done a lot of work over the last month to establish your brand, determine your story, and then build your marketing assets to reflect those things. But now it's time to tackle one of the largest marketing projects on your plate - your website. This can be a daunting task and can quickly become overwhelming. There's good news though! The essential elements of successful dental websites are quite simple. Contact informationThis information should be featured prominently across all pages on your site and will ideally reside in the header. It should be the first thing your site visitors see and you don't want them to have to search to find it. The goal, after all, is to have them contact your office and convert to new patients. 
Easy NavigationPerhaps the most important piece of your site but often overlooked is the navigation. Ideally your site will have a clear navigation element that is easy to use and provides clear direction. Have navigation always visible, use color to bring attention to the main navigation, and make sure the titles are clear so visitors know exactly where to go to find what they need. 
Calls to actionThese are actions you want someone to take on your site and can range from "fill out online forms", "contact our office", or "book an appointment". These calls-to-action give direction and provide clear instructions for next steps. These can help keep people on your site and further engaged with your office. 
FooterThe footer is more important than you might think! It should contain repeated contact information and your logo. Having your contact information anchor your site keeps your site visitors from needing to scroll to contact you. 
BrandingSince we've been blogging about general branding throughout the month, you already have this piece covered! It's essential though to make sure your photos, colors, and logo all adhere to your overall brand story. Remember that your website is often the first impression a patient has of your practice. You only get one chance at a first impression so make sure it's a good one! 
We have staff on hand to walk you through every phase of the web design process. To contact our talented team, click here. |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
