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Dental Branding in a Nutshell - Why is it Important?
Posted on 1/4/2017 by Wendy Hensley, Marketing Manager
Dental BrandingBranding - which includes logos, images, fonts, colors, and your practice story - are all so important for your image. If you want to build your practice, you want to build your brand. Your brand is how your patients will recognize you. It's what helps set you apart from your competition. If your brand is an afterthought for your practice, your practice will be an afterthought to new patients as well.

Marketing company: "Do you have a logo?"

Dentist: "I do. It was created in 1989 by an old friend but he didn't give us any files other than this .gif."

We can't tell you how many times we've heard that same story played out in different dental offices. We start a marketing project and the necessary branding materials aren’t available in the formats and resolutions necessary to create quality projects. This ends up costing the dental office not only money because we must create new materials but time as well as they must either spend time rounding up the necessities and/or working with us to create new.

Here are a couple things to keep in mind while developing your brand.

Logo Files


If you have someone create a logo for you, be sure to get the high-resolution vector files. These will be illustrator (.ai), vector (.eps), or high-resolution PDF file that other designers can use for other purposes. Other file formats save the images in a compressed format and when scaled up for various uses will look grainy and/or pixelated.

High resolution vector or illustrator files however can be scaled up and/or down to fit any application without image degradation.
What this means for your marketing materials is that you will have clear, beautiful images and logos to best showcase your brand and office.

Logo Usage


Your logo will be more impactful if you use the same logo across all your materials. For examples of what others do, think about logos you recognize such as Coca-Cola, Pepsi, Microsoft, Google. These companies use the same logos everywhere. They focus on brand awareness for their base brand. By taking a cue from them, you will spend far LESS money to get new patients.

Having multiple logos and brands dilutes your brand and you will need to create a marketing strategy for each logo/brand that will end up costing money.

Creating a brand story


Everyone has a story and so does your practice. This story will help guide your marketing efforts. Here are a few questions you can answer to help develop your brand story.

Who is your target patient?

Why do they come to your practice as opposed to your competition?

What are a few adjectives that describe your practice? Are you family oriented, technically advanced, cosmetic based?

What colors and fonts do you like when you think about office logos? Try to put together a list of logos and fonts you like so the designer can review those with you.

Focusing on the basics in advance of kicking off your marketing project will save you time and money in the long run.

If you're looking for someone to help you get started, our Senior Marketing Consultants have the expertise to guide you through the process and help you create a seamless marketing strategy. Contact us to get started!

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Multiple social media channels with play button

Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
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Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
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Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
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Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
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Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
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Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
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Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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