WEO Media

Presents

Mondays With Mark : Change

Posted on 11/14/2016 by Mark Hutchinson, Partner at WEO Media

"Life is a series of natural and spontaneous changes. Don't resist them - that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like."
- Lao Tzu

"Change is the law of life. And those who look only to the past or present are certain to miss the future."
- John F. Kennedy

An image of railroad tracks coming to a change

An image of railroad tracks coming to a change

When I reflect on the idea of change and how it effects people I often come back to surfing and skiing. In both of these sports your ability to stay relaxed and to perceive the reality of the environment is the difference between enjoyment and frustration, and perhaps even suffering. Life itself has much in common with these two sports endeavors. It may also be why many proponents of skiing and surfing treat it more like a life philosophy rather than merely a sport activity.

In fact, we can learn quite a lot about effective ways to live from these sports from the novice to expert levels.

Balance is dynamic – It becomes obvious very quickly on skis or on a surf board. Keeping your balance is tricky because you are no longer anchored to the ground. You find yourself falling again and again. Sometimes painfully. Yet soon you begin to find that your balance is a process that is always in motion. Soon, the adjustments you make to keep your balance become part of the enjoyment of the activity.

It’s about harmony – your success is no longer exclusively about you, it is now about the combination of you and the ocean or you and the slopes and snow. You start to look at the environment in both big and small ways. You realize that you must “feel” what is happening around you to capture this synthesis of global and local details. Misread the wave and it clobbers you. Misread the asymmetry of the moguls and you plow straight into a wall of snow. Practitioners of these sports often report that this harmony with the natural environment is what lets them both excel at the sport and enjoy it to the maximum.

Choosing to adapt – Have you ever seen the ocean waves go flat? Have you been on the mountain when the rain hits? When the big changes come you still have a choice. At some level your choice is always about how you respond to changes. When we have expectations about what we want that are not flexible or adaptable we set ourselves up for frustration and suffering. Yelling at the ocean for the waves to come is not very effective. But some realize that the choices we have let us find peace in the middle of unexpected change. The surfers can rest on their boards and enjoy the stillness while they feel the more subtle movements of the water. The skiers can go higher up the mountain to challenge themselves in new ways or head down to the lodge and rest tired muscles in preparation for the next day. What was their experience? It has more to do with how they choose to adapt to change than the change itself.

This week take a close look at how you choose to adapt to change, where you find your balance, and what level of harmony you feel with your environment.

Have a great week!

~Mark

If you would like to join the Mondays With Mark email list, just send an email to: PleaseAddMe@weomedia.com.

Marketing Services for Dentists & Dental Specialists

As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.

Dental Websites

Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

See Our Portfolio

A magnifying glass inspecting results from SEO

Dental SEO

When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

See How SEO Works

A magnifying glass inspecting results from PPC

Dental PPC

Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.

Learn More about PPC

Sales pipeline with a graph showing increasing result

Patient Pipeline

Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Find out if Patient Pipeline is right for you

Reputation Management

Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Boost your Online Reviews

Social Media

We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.

Put your socials to work

More Services

Healthgrades

Dental Practice Videos

Scheduling

Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:

•	Credit Card Processing: We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
•	Dental Practice Photography: Custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
•	Patient Education Videos: What's the best way to make sure a patient follows through on treatment recommendations? Make sure they have the information they need to understand the benefits of dental treatments offered by your practice.
•	Direct Mail Campaigns: Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
•	Email Based Newsletter for Patients: An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
•	Email Hosting: We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
•	Facebook Ads: Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
•	Logo, Design, and Branding Services: Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
•	Online Bill Pay: Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
•	Patient Forms (Fillable PDF): A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
•	Patient Forms (Secure Online): Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started

Why Choose WEO?

Not your Average Dental Marketing Agency

WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.

We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.

At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.

Call today 888-246-6906
Support 888-788-4670

Request a Consultation

Contact Support

WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123, 888-788-4670, weomedia.com, 4/25/2025, Page Terms:Dental Marketing,

Mondays With Mark : Change

Marketing Services for Dentists & Dental Specialists

Dental Websites

Dental SEO

Dental PPC

Patient Pipeline

Reputation Management

Social Media

More Services

Credit Card Processing:

Dental Practice Photography:

Patient Education Videos:

Direct Mail Campaigns:

Email Based Newsletter for Patients:

Email Hosting:

Facebook Ads:

Logo, Design, and Branding Services:

Online Bill Pay:

Patient Forms (Fillable PDF):

Patient Forms (Secure Online):