WEO Media
Presents  |
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Posted on 8/1/2016 by Mark Hutchinson, Partner at WEO Media |
- Publilius Syrus "When adversity strikes, that's when you have to be the most calm. Take a step back, stay strong, stay grounded and press on." - LL Cool J  The authors today, both ancient and modern, point to the value of a calm mind. The point that Publilius makes is that everyone can feel calm when the environment is calm. The implied second sentence is that not everyone can keep steady (calm) when the sea is chaotic. What he is also pointing to is that there is a different type of calm that some people possess versus the calm that everyone has when things are calm around them. Let’s call that special calm – intentional calm. Do you know anyone that seems to have the ability to make themselves be calm even when the situation is frenetic or in crisis?I generally don’t think of rappers as calm individuals, but LL Cool J hits it right on the head with his statement. I’d like to point out this important section in his thought: “you have to be the most calm.” The two big take-aways here are that being calm is an action you proactively take and that “most calm” implies there are different degrees of calmness we can possess. Unfortunately this is usually where the good stuff ends when talking about a sense of calm. It is good to have, you should do it, and you should make that a really good calm. That just doesn’t seem like enough to go on does it. I suggest you think of calm as a skill that you can develop. In particular, like a muscle that you can strengthen. By exercising your calm muscle it will be able to handle more and be more resilient. Just like strategies of muscular development you can focus on strength or endurance depending on the type of exercise you choose. An endurance-like exercise would be to practice for 10 seconds, 10 times per day to close your eyes, do one long exhale, and remember a time when you felt very calm. This type of practice will help make a sense of calm something you can conjure up at will. A strength training exercise would be to practice sitting calmly for a long period of time – say 30 minutes. At first 5 minutes might be a stretch but, with practice, the amount of time you can sit calmly will increase. If you can build up beyond 30 minutes to an hour or more then you can increase the difficulty by doing your practice in a mall or anywhere where there is a lot of hubbub going on. So give it a try and see how deep and strong your calm can be. When you are calm you bring your best mental, physical, and emotional self to the task at hand. Have a great week! ~ Mark |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
