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Marketing Acronyms You Need to Know


Posted on 7/28/2016 by Wendy Hensley, Marketing Manager
Marketing Acronyms For DentistsAs marketers, we often use acronyms to describe very important marketing items you’ll need to know if you’re stepping up your marketing game.

Below is a list of the most important marketing acronyms for you to skim, study, and bookmark for use later if need be.

Now you’ll be in the know!

BR: Bounce Rate


Bounce rate can be applied to email or websites.

When talking about emails and BR, it’s referring to the number of emails that were undeliverable to their recipients in any given campaign. This can be because of badly written email addresses or out of date information.

When used in reference to websites, it’s referencing the percentage of people that land on your page and then immediately leave for another website without going deeper into your site. A high website bounce rate is dangerous because it means your site visitors aren’t staying on your site long enough to get information from you thus the likelihood of them contacting you goes down as well and they become lost leads.

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing


In 2003 a law was passed that gives recipients the right to have a company stop emailing them. CAN-SPAM is the reason why all company emails must have an unsubscribe option at the bottom. Violators of the CAN-SPAM law will face penalties as outlined in the U.S. law.

CASL: Canadian Anti-Spam Law


A Canadian Law passed in 2013 regulates email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada.

CMS: Content Management System


A CMS is a web application designed to make it easy for anyone – even nontechnical people – to update and manage a website. The code is hidden and written for the user as they visually add or modify their website content.

CPA: Cost Per Action


In online marketing, this refers to the amount of money an advertiser pays for each action someone takes when interacting with their ad. These interactions might be impressions, clicks, referrals, etc.

CPC: Cost Per Click


This is the cost of online advertising for a click on an advertisement. When someone clicks the ad, the advertiser is charged.

CR: Conversion Rate


The percentage of people that completed a task such as called your office, visited your website, or viewed your blog.

CTA: Call to Action


This is a link, button, image, or some other type of link that encourages action. For instance, on your home page of your website, your phone number should be one of your primary CTA’s.

DM: Direct Mail or Direct Message (Twitter)


Direct Mail refers to sending postal mail to potential patients in the area close to your office.

Direct Message on Twitter is a private message you receive from another Twitter user.

DNS: Domain Name Server


The system that controls your website domain (for example weodental.com) and email settings.

GA: Google Analytics


Google Analytics provide valuable insights into visitor behavior on your site. Our SEO team uses GA to track online user behavior and make recommendations or changes based on that data.

HTML: Hyper Text Markup Language


One of the most basic web coding languages and the foundation of the web as it is today.

KPI: Key Performance Indicator


KPIs are used to identify success and progress on a given project. Marketers use KPIs to track progress toward marketing goals such as increasing phone calls to your office or hits to your website.

PPC: Pay-per-Click


This advertising model generally occurs online when advertisers pay for each visitor that clicks on their ad. In this model, impressions are free but clicks cost the advertiser.

PV: Page View


PV is used as a metric to understand how many times your webpage was viewed.

ROI: Return on Investment


The benefit to the investor resulting from the investment. For instance, if you pay $1,000 for an ad and get 100 new patients, your ROI is high. If you pay $5,000 but only get 1 patient, your ROI is low.

RSS: Rich Site Summary or Really Simple Syndication


RSS is a way for a publisher to syndicate their blog or news directly to the reads. RSS is often used for blogs.

SEO: Search Engine Optimization


SEO is the process of optimizing your site so that you rank higher on major search engines. SEO is a fine art and requires knowledge of the best practices as well as industry ins and outs. See what our SEO team can do for you.

SERP: Search Engine Results Page


The listing page of most search engines.

SM: Social Media


Facebook, Twitter, Instagram, Pinterest, Yelp, Google+, etc. There is a long list of social media platforms. In a nutshell, these are areas people go to share stories, pictures, or updates with others.

URL: Uniform Resource Locator


An address to a website.

WOM: Word-of-Mouth


Information going from one person to another person. It can be oral or online communication.

WWW: World Wide Web


The internet.

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Multiple social media channels with play button

Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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