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Marketing Acronyms You Need to Know

Posted on 7/28/2016 by Wendy Hensley, Marketing Manager
Marketing Acronyms For DentistsAs marketers, we often use acronyms to describe very important marketing items you’ll need to know if you’re stepping up your marketing game.

Below is a list of the most important marketing acronyms for you to skim, study, and bookmark for use later if need be.

Now you’ll be in the know!

BR: Bounce Rate

Bounce rate can be applied to email or websites.

When talking about emails and BR, it’s referring to the number of emails that were undeliverable to their recipients in any given campaign. This can be because of badly written email addresses or out of date information.

When used in reference to websites, it’s referencing the percentage of people that land on your page and then immediately leave for another website without going deeper into your site. A high website bounce rate is dangerous because it means your site visitors aren’t staying on your site long enough to get information from you thus the likelihood of them contacting you goes down as well and they become lost leads.

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing

In 2003 a law was passed that gives recipients the right to have a company stop emailing them. CAN-SPAM is the reason why all company emails must have an unsubscribe option at the bottom. Violators of the CAN-SPAM law will face penalties as outlined in the U.S. law.

CASL: Canadian Anti-Spam Law

A Canadian Law passed in 2013 regulates email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada.

CMS: Content Management System

A CMS is a web application designed to make it easy for anyone – even nontechnical people – to update and manage a website. The code is hidden and written for the user as they visually add or modify their website content.

CPA: Cost Per Action

In online marketing, this refers to the amount of money an advertiser pays for each action someone takes when interacting with their ad. These interactions might be impressions, clicks, referrals, etc.

CPC: Cost Per Click

This is the cost of online advertising for a click on an advertisement. When someone clicks the ad, the advertiser is charged.

CR: Conversion Rate

The percentage of people that completed a task such as called your office, visited your website, or viewed your blog.

CTA: Call to Action

This is a link, button, image, or some other type of link that encourages action. For instance, on your home page of your website, your phone number should be one of your primary CTA’s.

DM: Direct Mail or Direct Message (Twitter)

Direct Mail refers to sending postal mail to potential patients in the area close to your office.

Direct Message on Twitter is a private message you receive from another Twitter user.

DNS: Domain Name Server

The system that controls your website domain (for example and email settings.

GA: Google Analytics

Google Analytics provide valuable insights into visitor behavior on your site. Our SEO team uses GA to track online user behavior and make recommendations or changes based on that data.

HTML: Hyper Text Markup Language

One of the most basic web coding languages and the foundation of the web as it is today.

KPI: Key Performance Indicator

KPIs are used to identify success and progress on a given project. Marketers use KPIs to track progress toward marketing goals such as increasing phone calls to your office or hits to your website.

PPC: Pay-per-Click

This advertising model generally occurs online when advertisers pay for each visitor that clicks on their ad. In this model, impressions are free but clicks cost the advertiser.

PV: Page View

PV is used as a metric to understand how many times your webpage was viewed.

ROI: Return on Investment

The benefit to the investor resulting from the investment. For instance, if you pay $1,000 for an ad and get 100 new patients, your ROI is high. If you pay $5,000 but only get 1 patient, your ROI is low.

RSS: Rich Site Summary or Really Simple Syndication

RSS is a way for a publisher to syndicate their blog or news directly to the reads. RSS is often used for blogs.

SEO: Search Engine Optimization

SEO is the process of optimizing your site so that you rank higher on major search engines. SEO is a fine art and requires knowledge of the best practices as well as industry ins and outs. See what our SEO team can do for you.

SERP: Search Engine Results Page

The listing page of most search engines.

SM: Social Media

Facebook, Twitter, Instagram, Pinterest, Yelp, Google+, etc. There is a long list of social media platforms. In a nutshell, these are areas people go to share stories, pictures, or updates with others.

URL: Uniform Resource Locator

An address to a website.

WOM: Word-of-Mouth

Information going from one person to another person. It can be oral or online communication.

WWW: World Wide Web

The internet.
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WEO Media is a national dental marketing company providing dentists with a full range of services including custom websites, SEO, PPC, social media, videos, online reputation management, branding, and much more.
WEO Media, 8625 SW Cascade Avenue Suite 300, Beaverton, OR 97008-7121, 888-788-4670,, 3/31/2023, Related Phrases: Dental marketing, websites for dentists, SEO for dentists, social media for dentists, online reputation for dentists