WEO Media
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Posted on 6/1/2016 by Wendy Hensley, Marketing Manager |
 Patient testimonials are quickly becoming as valuable and important as word of mouth when it comes to bringing new patients to your door. In a recent report by BrightLocal, 92% of consumers now read online reviews vs 88% in 2014. In that same study, they also found that dentists are the most read reviews second to restaurants only. Having positive reviews online can actually boost revenue 5% - 9%. With stats like that, it's hard not to ask for reviews! Who should askBefore starting with what to say, we have to talk about who should do the asking. It's key that the person that has the closest connection to the patient ask for the review. Very often this person is the hygienist. The hygienist sits with the patient the longest, gets to know them on a deeper level, and therefore the patient is most likely to respond positively to a request. If the patient is asked by someone they've not had much interaction with, they are likely to dismiss the request and not follow through. Personal relationships are key to follow through. Are you looking for a simple way to ask for patient reviews? What to sayIt's best to start by asking if your patients had a great experience. "Did you have a good experience today? If so, would you mind if I sent you a testimonial request?" It can literally be that simple. Here are a few other ways to phrase the question. "We appreciate you coming into our office today. Would you mind leaving us a review?" "Your feedback is very important to us. Would you take a few minutes to leave us a review?" "Do you read online reviews? We do too! Would you mind leaving your comments for us?" You've got reviews; now what?Once you hone in the verbiage that's best for your practice and team, then you've got to decide what to do with them. It's important you respond to reviews whether positive or negative. Keep in mind that someone leaving a positive review is taking time out of their day to leave feedback that will bring more patients your way. Responding to those reviews will show existing as well as new patients that you care and listen to your patients. As for negative reviews, remember that being positive and high level is always the best tactic. Recognize that their experience wasn't the best and encourage them to contact your office to resolve the matter offline. For more information on WEO Media's online review generation service, click here. |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
