Posted on 1/28/2016 by Wendy Hensley, Marketing Manager
|It can be daunting to add one more thing to your to do list but when the task will bring great reward, it's important you prioritize it. Having fresh content on your website via a blog can greatly increase your search engine rankings and increased search engine rankings can bring new patients to your office.
Understanding the complexities of the Google search algorithm can be complicated and time consuming. The search engine is consistently updating, tweaking, and changing their strategy so that they can deliver the best results possible to their users.
Luckily, to get slightly increased search results, you don't need to worry too much about the algorithm. Instead, focus your attention on building the best content you can build and keep that content fresh. Among the many ways that Google grades sites is the amount and frequency of content. The more pages with more relevant content a site has, the more likely it is to rank higher in search results.
So, how important is blogging to search engine optimization? Very.
If the task of weekly blog posting seems overwhelming, contact your WEO practice acceleration consultant. We have many SEO packages available.
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