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How blogging can help boost your search engine rankings.


Posted on 1/28/2016 by Wendy Hensley, Marketing Manager
WEO Blog   Blonde Girl Chalkboard image graphicIt can be daunting to add one more thing to your to do list but when the task will bring great reward, it's important you prioritize it. Having fresh content on your website via a blog can greatly increase your search engine rankings and increased search engine rankings can bring new patients to your office.

Understanding the complexities of the Google search algorithm can be complicated and time consuming. The search engine is consistently updating, tweaking, and changing their strategy so that they can deliver the best results possible to their users.

Luckily, to get slightly increased search results, you don't need to worry too much about the algorithm. Instead, focus your attention on building the best content you can build and keep that content fresh. Among the many ways that Google grades sites is the amount and frequency of content. The more pages with more relevant content a site has, the more likely it is to rank higher in search results.

So, how important is blogging to search engine optimization? Very.

If the task of weekly blog posting seems overwhelming, contact your WEO practice acceleration consultant. We have many SEO packages available.

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(888) 246-6906
info@weomedia.com

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

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Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

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Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
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Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
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Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
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Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
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Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
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Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
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Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
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Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
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Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
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Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
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Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123; 888-788-4670; weomedia.com; 1/13/2025; Key Phrases: Dental Marketing;