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Social Media for Dentists - What should you post?


Posted on 1/6/2016 by Wendy Hensley, Marketing Manager
icons of Social media apps for dentistsAre you looking for content ideas but not finding inspiration? Here are a few ideas you might want to try.

1 — Videos

Videos get the most interaction on Facebook and can help boost your social media interactions. Share a how-to video or even your practice FAQ videos that you've created through WEO Media.

2 — Pictures, jokes, sayings

Posting pictures of your staff doing daily tasks, good dentistry jokes, or inspirational sayings not only engages your patients in new ways but shows the softer side of your practice. Use caution here though. Being too personal can hurt your practice. Post only things that showcase your practice in a positive manner.

3 — Share relevant articles

Has your dental society posted an interesting article or tidbit it might be good to share? What about other organizations? Sharing content from other pages allows you to post more frequently and share information your patients will want to see.

4 — Pose a question

Want to engage with your patients and get them talking? Ask them a question. As them what time they brush their teeth in the morning or how long the average person brushes their teeth for. Encourage conversation by participating when someone comments. This will not only keep your content in the newsfeed of your followers but gain you new followers when they see their friends interacting with your posts.

5 — Share a helpful resource

Share a free online tool that your followers might also find useful. Something to help them schedule their day? A website filled with great healthy recipes? Share it!

6 — Give a recommendation

Recommend a local business you particularly enjoy. Spread goodwill with other local companies and encourage your followers to do the same.

7 — Hold a photo contest

It's back to school time. Ask your followers to post their best "back to school" smiles on your wall for a chance to win something fun. Or, at Christmas, ask them to post holiday smiles.

8 — Profile an employee


Let your followers get to know you by posting a picture and a short tidbit about one of your employees. Make it fun by posting little known information such as their favorite hiking spot, restaurant, or smell.

9 — Hold a giveaway


This could be as simple as asking your followers to comment or share to enter.

10 — Post an FAQ


Do you get certain calls at your office all the time? Why not answer the question publicly! Sharing that information can cut down on calls and also answer questions your followers might be wanting to ask.

No matter what content you post online, posting regularly will have a big impact over time. If you'd like help creating inspiring content, contact your WEO practice acceleration consultant. We have staff on board that can take this task off your hand and deliver you great results!

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Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


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Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

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Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

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Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


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Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

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Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

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Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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