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Responsive vs. Dedicated Websites : The Big Question

Posted on 5/1/2015 by Wendy Admin

There seems to be quite a bit of confusion around the idea of responsive websites vs "traditional" or what we in the industry call dedicated websites (ie: dedicated to either desktop or mobile, not both). We come across many clients who are told "Google demands responsive!" or "Your SEO will fail if your website isn't responsive!" - even by reputable consultants who are trying to do their best by their clients.

So What Is Responsive Anyway?
If you look up responsive web design on wikipedia, you'll find the following description:

"Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience - "easy reading and navigation with a minimum of resizing, panning, and scrolling" - across a wide range of devices (from desktop computer monitors to mobile phones)."

But at the end of the day that's what all of us in web design strive to do - create a beautiful and well designed website that can be viewed well across all platforms with both user experience and optimized coding in mind.

So what is the difference between responsive and dedicated websites?

Responsive websites will automatically resize as they are viewed by different devices and different screen resolutions. There are some nice attributes with this type of design approach. However, there are some shortcomings as well.

The Problem With Responsive
Responsive design is a really neat idea, and it can look amazing. The problem has to do with the size of our smartphone screens. Traditionally, a responsive website will trigger changes based on a percentage of screen size and resolution; so the smaller your screen gets, the more the website should shift and change. If you look at the size of a smartphone in the early days, your screen resolution was around 640 or 800 pixels. Now, especially if you have an iPhone 6 Plus or Samsung Galaxy Note, your screen resolution can easily jump to 2500 pixels. Right now, around 20% of all monitor screens are at 1366 pixels. See the problem? Responsive websites can't tell the difference between a desktop browser and the latest tablets or smartphones. Therefore, your main website will still show up on some smart phones even though it is "responsive".

Dedicated Mobile Websites
The solution to this problem comes through dedicated mobile websites. These websites will specifically trigger for a mobile device so you will always see an actual mobile optimized website on a mobile device. The user is looking for big buttons, easy to find information, fewer links, and less content when they visit your website on a mobile device. A dedicated mobile website provides that flexibility. It also ranks very well within the guidelines of Google's new algorithm for mobile-friendly devices.

To learn more about WEO Media's premium mobile designs, visit our website at www.weodental.com/mobile, or call us at (888) 246-6906.

Marketing Services for Dentists & Dental Specialists

As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.

Dental Websites

Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

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Dental SEO

When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

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Dental PPC

Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.

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Patient Pipeline

Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

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Reputation Management

Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Boost your Online Reviews

Social Media

We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.

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Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:

•	Credit Card Processing: We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
•	Dental Practice Photography: Custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
•	Patient Education Videos: What's the best way to make sure a patient follows through on treatment recommendations? Make sure they have the information they need to understand the benefits of dental treatments offered by your practice.
•	Direct Mail Campaigns: Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
•	Email Based Newsletter for Patients: An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
•	Email Hosting: We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
•	Facebook Ads: Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
•	Logo, Design, and Branding Services: Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
•	Online Bill Pay: Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
•	Patient Forms (Fillable PDF): A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
•	Patient Forms (Secure Online): Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

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Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

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Why Choose WEO?

Not your Average Dental Marketing Agency

WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.

We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.

At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.

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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 + 888-788-4670 + weomedia.com + 3/14/2025 + Related Terms: Dental Marketing +

Responsive vs. Dedicated Websites : The Big Question

Marketing Services for Dentists & Dental Specialists

Dental Websites

Dental SEO

Dental PPC

Patient Pipeline

Reputation Management

Social Media

More Services

Credit Card Processing:

Dental Practice Photography:

Patient Education Videos:

Direct Mail Campaigns:

Email Based Newsletter for Patients:

Email Hosting:

Facebook Ads:

Logo, Design, and Branding Services:

Online Bill Pay:

Patient Forms (Fillable PDF):

Patient Forms (Secure Online):