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Common Social Media Myths


Posted on 3/19/2015 by Rosalea Admin
Social Media Myths Working in the marketing industry, there are common social media myths that we hear frequently from clients. They often go something like this:

"My patients don't use social media"

In all actuality, they do. Adults younger than 24 tend toward Twitter, Instagram, and Pinterest as their go-to social media, and older adults (age 60+) is one of the fastest growing demographics on Facebook. 75% of Twitter users access their accounts via mobile - which means if they visit your website through a social media channel, it needs to be mobile friendly. Social media has become more than simply an entertainment tool, it is a lifestyle medium, and one that Millenials and younger have grown up with as part of their daily habit.

"Social media takes too much time"

It can seem daunting if social media isn't already part of your daily routine; but the learning curve for social media platforms is surprisingly easy. Part of your hiring decision for office staff should include their marketing savvy, and social media should be part of their toolbox. Don't just leave your social media posts to an intern or new dental assistant; think about who in your office can be the voice of your practice.

"I can only post once a week or people will block me"

Sure, if you're posting several times a day with messages like, "Call us today!" or "Free Whitening Discount", you'll quickly lose your audience. Social media isn't a pure sales vehicle, but it is a place where conversation happens. So invite conversation and build community by posting pictures of staff, asking questions, talking about current events, and connecting with other businesses. Facebook has an algorithm (EdgeRank) that evaluates the type of posts you make, how often people engage and interact with you, and whether they think your posts are meaningful and interesting, and will display your posts if you have a "good" score. Posting once a week will almost always guarantee a low score, because there simply isn't enough engagement with your fans.

"Social media is a fad"

Facebook launched in 2004, and since then social media platforms have proliferated. Some have lasted just a short while, but in the past 11 years social media has shown resolute staying power. Social media isn't going away any time soon; and it will continue to change and evolve to meet the demands of the society that is using it. Understanding the role that social media plays in society, in buying decisions, in communication trends, and in community is key to having a successful and growth-centered business.

The bottom line? If you're not engaging on social media, your competitor is; and they are reaping the benefits of your silence. Learn how to become part of the conversation and see what the power of social can do for you.

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

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Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

Custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Patient Education Videos:

What's the best way to make sure a patient follows through on treatment recommendations? Make sure they have the information they need to understand the benefits of dental treatments offered by your practice.
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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