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Posted on 1/24/2014 by Ian Admin |
| Now here's a fun topic to start the New Year! On September 23, 2013 the federal government published its long awaited final regulations implementing the "Health Information Technology for Economic and Clinical Health (HITECH) Act," enacted as part of the "American Recovery and Reinvestment Act of 2009" (ARRA), described by the head of the Office for Civil Rights (OCR) in the Department of Health and Human Services (HHS) as "the most sweeping changes to the HIPAA Privacy and Security Rules since they were first implemented."* The following section relates to your email communications with patients: Emailing PHI – Physicians must also consider transmission security, and may send PHI in unencrypted emails only if the requesting individual is advised of the risk and still requests that form of transmission.* What does this mean for your practice? It really boils down to two options: 1) You can proactively talk with every patient to ask them if you can send them information via unsecure email, and document their response. Then keep track of who said yes or no. 2) You can implement a secure, encrypted email product (they are very affordable). Keep in mind that Gmail, Hotmail, Yahoo email, and other web-based email services are not secure and encrypted. Even Outlook is not secure and encrypted unless you have specifically implemented a secure email product. Our recommendation is # 2. WEO Media can recommend an affordable secure email product that will work with your Outlook email to properly secure and encrypt your emails. Contact us today to learn more: Email: info@weomedia.com Phone: (888) 246-6906 * Content taken directly from the American Medical Association's information release during September 2013. |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
