Marketing Matters with David Cohen

Posted on 3/26/2026 by WEO Media

In this conversation, Joseph and David Cohen discuss the intricacies of associateships and partnerships in the dental field. They explore how to find the right legal partner, the importance of contracts, and the evolving landscape of dental practices. David shares insights on the key elements of associateship contracts, red flags to watch for during negotiations, and the dynamics of partnerships, including common reasons for failure. The discussion also touches on the changing expectations of associates regarding ownership and the impact of DSOs on the industry.

Takeaways

•	Finding the right legal partner is crucial for dental professionals.
•	Podcasting can be an enjoyable way to connect with partners.
•	Associateships often lead to partnerships, but they require careful consideration.
•	Contracts are essential in defining the terms of an associateship.
•	Red flags in negotiations can indicate potential issues in the relationship.
•	The landscape of dental associateships is shifting towards ownership.
•	Partnerships can fail due to personality conflicts and differing visions.
•	Clear communication and accountability are key to successful partnerships.
•	DSOs are changing the dynamics of dental practice ownership.
•	Understanding financial protections in contracts is vital for both parties.

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.