Ian McNickle on Revolutionizing Dental Partnerships: The Icon Model

May, 2025 EP. 016

Posted on 5/29/2025 by WEO Media

In this conversation, Joseph interviews Ian McNickle, CEO and co-founder of Icon, about the innovative model of dental partnership organizations (DPO) compared to traditional dental support organizations (DSO). Ian explains how Icon empowers doctors with clinical autonomy, shared ownership, and a supportive structure that fosters collaboration and growth. The discussion also covers the financial advantages of joining a group practice, the importance of a strong team, and the unique approach Icon takes to attract and retain talented doctors. Ian emphasizes the long-term vision of Icon and the potential for significant financial returns for participating doctors.

Takeaways

•	Icon offers a unique model in the dental industry.
•	DPOs provide more conweotrol and autonomy for doctors.
•	Doctors at Icon own 90% of the parent company.
•	The partnership model fosters collaboration and trust.
•	Financial returns in a group practice can be significantly higher.
•	Icon's structure is designed with input from doctors.
•	The importance of a strong support team in a DPO.
•	Investors can be involved without compromising the model.
•	The DPO model attracts mid-career doctors looking for balance.
•	Icon aims to educate rather than sell to potential partners.

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WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

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Increase in website traffic.

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Patient acquisition cost.

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