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WEO media recording the Marketing Matters podcast

A Conversation with Heidi Arndt, CEO of Evolve Dental Advisors


July, 2024 EP. 006
Posted on 7/1/2024 by Annie Castro
Marketing Matters Episode 6Heidi Arndt, CEO of Evolve Dental Advisors, discusses the importance of doctor leadership in the DSO world and the need for clinical and business integration. She emphasizes the role of the chief dental officer in bridging the gap between clinical excellence and business strategy. Heidi introduces the Clinical Leadership Forum, a year-long membership program for executive-level doctors in DSOs, aimed at providing support, mentorship, and professional development. The forum will cover topics such as mentoring, training, performance management, and quality management.

Episode Highlights:


•  The Importance of Clinical Leadership in DSOs: Heidi emphasizes the critical role of the Chief Dental Officer or Chief Clinical Officer in bridging the gap between business strategy and clinical excellence, ensuring better patient care, team engagement, and overall success of the organization.
•  Staging the Growth of the Chief Dental Officer Role: Discover how emerging DSOs can effectively incorporate and grow the Chief Dental Officer position
•  The Value of Mentorship and Retention: Understand how a strong Chief Dental Officer can drive retention, provide mentorship, and translate strategic objectives to the front lines of patient care.
•  Introducing the Clinical Leadership Forum: Learn about Heidi's new initiative, the Clinical Leadership Forum, which aims to provide a community and learning platform for executive-level doctors in DSOs.
•  The Benefits of DSOs in Quality and Collaboration: Explore how DSOs can foster a culture of clinical excellence through quality measures, peer collaboration, and a focus on patient care.
•  Finding the Right Fit for Clinical Leadership: Gain insights into identifying and developing the right individuals for the Chief Clinical Officer role, emphasizing the importance of respect, clinical skills, and leadership potential.


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WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


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