ADA Accessibility Information
Accessibility

A
A

A
WEO Media

Dental PPC (Pay-Per-Click)


Dental PPC: The Ultimate Guide to Pay-Per-Click Advertising for Dental Practices

Introduction to Dental PPC Advertising


PPC for dentists is a powerful digital dental marketing strategy, purchased from search engines, and tailored to individual dental practices. This targeted approach allows you and your dental practice to reach more patients in their service area with online ads when users search for dental services online.

When a dental business employs paid advertising, it can increase their visibility, attract new patients, and grow their business quickly.

Benefits of PPC for Dental Practice


One of the most important benefits is a targeted approach. PPC allows practices to target specific locations and search terms that are most relevant to the services that they offer.

Another benefit of pay per click marketing is immediate results. It generates instant traffic to a dental practice's website, unlike [organic SEO, which takes time to show results. However, we are a dental PPC company that strongly encourages dentists to use both of these digital dental marketing channels within a larger strategy. Paid ads can help grow your practice quicker, but strong SEO will keep your business growing long term. 

How PPC Ads Work for Dentists


Pay per click for dentists is a digital advertising model where dental practices pay a fee each time their ad is clicked. The ads usually (but not always) appear at the top of search engine results pages, above organic results, when users in their area search for relevant dental keywords.

It's important to note targeting specific demographics can throttle performance for dentists. Depending on how you target dental ads you could be violating Google's policies for Search Ads. That said, our team can we can make bid adjustments for age, gender and income, although it's not something we do often.

Understanding how PPC campaigns work for a dental practice is crucial to every dentist looking to grow their practice fast. Setting up paid online advertising involves several key steps to create and launch a campaign tailored to your specific services. Our process typically goes something like this:
1.  Identify the right keywords that more patients use when searching for dental care. 
2.  Choose the perfect target audience based on location, search behavior, and any other relevant factors.
3.  Create compelling copy that highlights your unique selling points, and includes a clear call to action.
4.  In certain instances, we may also recommend setting up a customized landing page that aligns with your ad content and is optimized for conversions. That said, sometimes sending a visitor to your website homepage is best, especially for general dentists.

We also implement conversion tracking to measure the effectiveness of your campaigns. When it comes to bidding methods and budget management, Your PPC manager will choose between manual and automated bidding strategies, and set daily or monthly budgets to control spending. 

WEO Case Studies: Successful Dental PPC Campaigns


An oral surgeon in New Jersey hired us to focus on growing their volume of dental implants patients. Through a comprehensive digital marketing campaign with a focus on pay per click PPC efforts, the WEO team grew their dental implant sales 440%.

A well established periodontist in Arizona used our PPC services along with investment in other digital marketing channels to grow the dental implants sales they had lost to competitors 33% versus the previous year.

A general dentist in Washington state worked with our team on a comprehensive digital marketing campaign and followed our PPC tips. They gained 20-30 new patients per month from their improved SEO, and PPC.

PPC Strategies for Dental Service Organizations (DSOs)


Google ads for DSOs requires a more complex and scalable approach compared to single location practices. When our team creates DSO marketing strategies, we account for multiple locations, diverse service offerings, and your unique PPC advertising goals.

We start management for DSOs by creating a centralized account structure that allows for overarching brand consistency and location specific customization. Then we implement location extensions and use geotargeting to ensure that all ads are shown to a local audience. Paid marketing is a very profitable source for DSOs.

When we manage and optimize DSO marketing strategies, we implement a tracking system to monitor how ads perform at individual locations, and organization wide levels. A central hub and spoke strategy is developed, then customized for each location. 

Dental Pay-Per-Click (PPC) Marketing graphic at WEO Media

You Don't Have to Settle for Lackluster PPC


Simply put, pay per click advertising works to grow your practice quickly, and can provide a great return on investment. When used in tandem with organic SEO marketing, as well as Social Media and Email Marketing, it can help you gain new patients fast, and keep those patients coming back for a lifetime.

But it takes a team of experts to get it done right- a team like ours. If you have further questions, or would like to learn more about our pay per click services, please call us at 888-788-4670 or email sales and marketing questions to info@weomedia.com.

Learn Everything You Need to Know About PPC Below...


When considering the various platforms for dentists, it's essential to understand the strengths and weaknesses of each one. Google is the primary search engine choice for dental marketing because of its huge reach, ability to attract the most relevant audience, and get phone calls from them.

Google comes with the ability to target those who are actively searching for a dentist. Its advantages include:
•  Precise keyword targeting
•  Geographic targeting
•  Robust analytics tools

Bing Ads are also useful for attracting quality leads, but on a smaller, sometimes more cost effective scale. However, platforms like Facebook and Instagram offer unique benefits for dental practices, particularly in terms of visual advertising.

These various social media platforms excel at building brand awareness, and engaging potential patients through compelling images and video.
We are experts in keywords for dental PPC ads that generate more leads. Generic keywords are the most heavily searched, clicked, and converted in the dental industry.

To create high performance advertising, our team uses Google Keyword Planner and SEMRush’s Keyword Magic. These powerful tools provide insights into search volume, competition levels, and cost per click estimates for various dental related terms.

The type of keywords you target depends on the type of campaign you want to run. For a more general campaign, we recommend that dentists focus simple terms such as “dentist near me,” "teeth whitening," and "dental cleaning."

If you're looking to attract patients in need of a specific service, we typically recommend a separate campaign. Targeting "dental implants," "same-day teeth," or even "cosmetic dentistry" with a dedicated campaign can prove to be far more effective.

Long tail keywords are also significant. These longer, more specific phrases like “Affordable invisible braces in [Your City]” can sometimes have lower competition and cost, while attracting highly-motivated patients. 

Our team also uses SEMRush and Google Auction Insights competitor analysis tools to manually review competitors' strategies. This research reveals gaps in the market that our dental clients can use to their advantage. In addition, when we review a competitor's offers, it inspires ideas for differentiation.
Crafting a campaign requires a strategic approach to target patients and drive conversions. It's crucial to focus on clear, compelling copy that highlights your unique selling points and addresses the patient's needs.

Our campaigns always emphasize the benefit of your services to prospective patients. Our copy uses clear language, relevant keywords, and strong verbs that encourage action. 

We can also use ad extensions to provide additional information such as location, phone number, site links, and to highlight special offers or services for your practice. This increases your visibility, and improves click-through rates. 
Mobile optimization is crucial. Far more patients use their phones to access a search engine and find dental services. Our team understands how mobile users interact with PPC marketing, and this is the key to successful mobile advertising for dentists. Mobile users often conduct searches on the go, prefer concise, easy to digest content, and are likely to engage with click to call features. 

When we optimize for mobile, we ensure that the advertising is designed with short, impactful headlines, concise copy, and clear call to action buttons that are easy to tap on small screens. We use call extensions to allow users to make phone calls to your practice directly from the ad.

In addition, we ensure that any customized landing pages are mobile responsive, load quickly, and provide a seamless user experience.
Conversion optimization is crucial in maximizing your return on investment from a pay per click campaign. We start to improve CRO by ensuring that your landing page is aligned with ad content, and optimized for user experience.

Our team implements clear, compelling calls to action, and streamlines contact forms. We use social proof, such as patient testimonials and professional certifications to build credibility. 

In addition, A/B testing is a powerful tool to optimize ad performance. We test different offers such as free consultations or discounts on specific treatments to determine what drives the most new leads.

Our team also analyzes data regularly to make informed decisions about campaign adjustments that help improve conversion rates and attract more patients.
Measuring dental PPC campaign success is crucial to optimize campaign performance and to maximize return on investment. The Key Performance Indicators (KPIs) for evaluating effectiveness include:
•  Click Through Rate (CTR)
•  Conversion Rate
•  Cost Per Click (CPC)
•  Cost Per Acquisition (CPA)

To calculate ROI, you can compare the revenue generated, from ads that drive new appointments, to the total campaign cost. However, these results must be evaluated in the context of a practice's long term goals, and may not always be fully representative of positive progress. For our client's PPC campaigns, we also like to track phone calls and appointment requests per month to paint a clearer picture.
Competitor analysis is a crucial step to develop and refine an effective advertising strategy. We use a specialized tool to provide high value insights into our client’s competitors' keywords, copy, and estimated budgets. This tool reveals what they are bidding on, their ad positions, and even their approximate spend.

Our team identifies gaps in competitor strategies that we can exploit, such as underutilized keywords or unique service offerings, and we adapt successful elements from competitor run ads, but ensure that our messaging remains distinct and aligned with the practice's strengths.
The most common error is inadequate keyword research, which leads to irrelevant targeting that attracts irrelevant clicks. We serviced hundreds of dentists over the years, and know the keywords that get clicks from motivated patients.

The two most common mistakes include:
•  Neglecting to use negative keywords - This results in ads appearing on unrelated searches.
•  Poorly written ads - These are ads that fail to differentiate the practice, or lack a call to action, which also leads to low click through and conversion.

To avoid these errors, we implement a comprehensive dental keyword strategy that includes long tail and negative keywords, and craft compelling, service specific ad copy.
The costs vary widely, and depend on factors such as location of your dental practice, your local competition, and the services you target. The cost typically includes the actual cost per click (CPC), which can range from $0.18 to $2 to as much as $30 or more depending on whether you're targeting long tail, low competition keywords, or more competitive keywords in dense urban areas.

Agency fees must be accounted for when a dental clinic outsources their marketing, as well as the costs to create custom landing pages (if necessary) and optimize them. To manage a budget effectively, our team starts by setting a clear monthly limit based on the practice's goals and finances. Even with the costs of outsourcing, paid ads are a fast and profitable source for new patients.
Integrating dental marketing channels is crucial to maximize a dentists online presence and ROI. Pay per click and SEO work synergistically, paid ads provide immediate results while SEO builds long term growth. When we combine these approaches, dentists dominate search results, and attract more patients immediately, and long term.

In addition, integrating paid ads with social media can reinforce brand messaging across multiple platforms. We use cohesive marketing tactics that leverage multiple channels to ensure a consistent patient journey from initial awareness, to their first appointment.
Compliance for dentists is a critical aspect of digital marketing that cannot be overlooked. Dental advertising regulations dictate marketing practices. We ensure that industry regulations and guidelines are followed. This is essential to avoid penalties and maintain public trust.

We are particularly careful about making claims regarding treatment outcomes, pricing, and qualifications. In order to maintain HIPPA compliance, we regularly review dental advertising regulations and update campaigns accordingly. 

WEO Media Dental Marketing
Let's Talk.
Start generating new patient leads immediately.

WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670


Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.



icon speaker
Tell us about your event


Subscribe to Our Newsletter



Copyright © 2011-2024 WEO Media. All rights reserved.  Sitemap
Dental PPC (Pay-Per-Click) | Dental Marketing | WEO Media
If you would like to kickstart a successful dental PPC or other ad campaign in order to generate new patient leads in a short amount of time, WEO Media can help!
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 | 888-788-4670 | weomedia.com | 10/1/2024 | Page Phrases: PPC for dentists |

Lead Generation for Dentists: 6 Ways to Attract More Patients
Dental Video Marketing
Dental Marketing Guide: Maximizing Your Marketing ROI
How to Get More Dental Patients
The Role of Social Media in Dental Marketing
The Future of Dental Marketing
Setting Clear Goals for Your Dental Practice: The Key to Successful Marketing
Dental Marketing Strategies for 2023
What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dentalpalooza
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO