Dental Marketing Services

Dental PPC

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The Ultimate Guide to Pay-Per-Click Advertising for Dental Practices



Introduction to Dental PPC Advertising


PPC for dentists is a powerful digital dental marketing strategy, purchased from search engines, and tailored to individual dental practices. This targeted approach allows you and your dental practice to reach more patients in their service area with online ads when users search for dental services online.

When a dental business employs paid advertising, it can increase their visibility, attract new patients, and grow their business quickly.

WEO Media is a team of dedicated experts who understand the intricacies of dental marketing and are committed to driving real, measurable results for your practice.

Benefits of PPC for Dental Practices


One of the most important benefits is a targeted approach. PPC allows practices to target specific locations and search terms that are most relevant to the services that they offer.

Another benefit of pay per click marketing is immediate results. It generates instant traffic to a dental practice's website, unlike organic SEO, which takes time to show results. However, we are a dental PPC company that strongly encourages dentists to use both of these digital dental marketing channels within a larger strategy. Paid ads can help grow your practice quicker, but strong SEO will keep your business growing long term.

How PPC Ads Work for Dentists


Pay per click for dentists is a digital advertising model where dental practices pay a fee each time their ad is clicked. The ads usually (but not always) appear at the top of search engine results pages, above organic results, when users in their area search for relevant dental keywords.

It's important to note targeting specific demographics can throttle performance for dentists. Depending on how you target dental ads you could be violating Google's policies for Search Ads. That said, our team can we can make bid adjustments for age, gender and income, although it's not something we do often.

Understanding how PPC campaigns work for a dental practice is crucial to every dentist looking to grow their practice fast. Setting up paid online advertising involves several key steps to create and launch a campaign tailored to your specific services. Our process typically goes something like this:
1.  Identify the right keywords that more patients use when searching for dental care. 
2.  Choose the perfect target audience based on location, search behavior, and any other relevant factors.
3.  Create compelling copy that highlights your unique selling points, and includes a clear call to action.
4.  In certain instances, we may also recommend setting up a customized landing page that aligns with your ad content and is optimized for conversions. That said, sometimes sending a visitor to your website homepage is best, especially for general dentists.

We also implement conversion tracking to measure the effectiveness of your campaigns. When it comes to bidding methods and budget management, Your PPC manager will choose between manual and automated bidding strategies, and set daily or monthly budgets to control spending. 

WEO Case Studies: Successful Dental PPC Campaigns


An oral surgeon in New Jersey hired us to focus on growing their volume of dental implants patients. Through a comprehensive digital marketing campaign with a focus on pay per click PPC efforts, the WEO team grew their dental implant sales 440%.

A well established periodontist in Arizona used our PPC services along with investment in other digital marketing channels to grow the dental implants sales they had lost to competitors 33% versus the previous year.

A general dentist in Washington state worked with our team on a comprehensive digital marketing campaign and followed our PPC tips. They gained 20-30 new patients per month from their improved SEO, and PPC.

PPC Strategies for Dental Service Organizations (DSOs)


Google ads for DSOs requires a more complex and scalable approach compared to single location practices. When our team creates DSO marketing strategies, we account for multiple locations, diverse service offerings, and your unique PPC advertising goals.

We start management for DSOs by creating a centralized account structure that allows for overarching brand consistency and location specific customization. Then we implement location extensions and use geotargeting to ensure that all ads are shown to a local audience. Paid marketing is a very profitable source for DSOs.

When we manage and optimize DSO marketing strategies, we implement a tracking system to monitor how ads perform at individual locations, and organization wide levels. A central hub and spoke strategy is developed, then customized for each location. 

You Don't Have to Settle for Lackluster PPC


Simply put, pay per click advertising works to grow your practice quickly, and can provide a great return on investment. When used in tandem with organic SEO marketing, as well as Social Media and Email Marketing, it can help you gain new patients fast, and keep those patients coming back for a lifetime.

But it takes a team of experts to get it done right- a team like ours. If you have further questions, or would like to learn more about our pay per click services, please call us at (888) 246-6906 or email sales and marketing questions to info@weomedia.com

Learn Everything You Need to Know About PPC Below...


When considering the various platforms for dentists, it's essential to understand the strengths and weaknesses of each one. Google is the primary search engine choice for dental marketing because of its huge reach, ability to attract the most relevant audience, and get phone calls from them.

Google comes with the ability to target those who are actively searching for a dentist. Its advantages include:
•  Precise keyword targeting
•  Geographic targeting
•  Robust analytics tools

Bing Ads are also useful for attracting quality leads, but on a smaller, sometimes more cost effective scale. However, platforms like Facebook and Instagram offer unique benefits for dental practices, particularly in terms of visual advertising.

These various social media platforms excel at building brand awareness, and engaging potential patients through compelling images and video.
We are experts in keywords for dental PPC ads that generate more leads. Generic keywords are the most heavily searched, clicked, and converted in the dental industry.

To create high performance advertising, our team uses Google Keyword Planner and SEMRush’s Keyword Magic. These powerful tools provide insights into search volume, competition levels, and cost per click estimates for various dental related terms.

The type of keywords you target depends on the type of campaign you want to run. For a more general campaign, we recommend that dentists focus simple terms such as “dentist near me,” "teeth whitening," and "dental cleaning."

If you're looking to attract patients in need of a specific service, we typically recommend a separate campaign. Targeting "dental implants," "same-day teeth," or even "cosmetic dentistry" with a dedicated campaign can prove to be far more effective.

Long tail keywords are also significant. These longer, more specific phrases like “Affordable invisible braces in [Your City]” can sometimes have lower competition and cost, while attracting highly-motivated patients. 

Our team also uses SEMRush and Google Auction Insights competitor analysis tools to manually review competitors' strategies. This research reveals gaps in the market that our dental clients can use to their advantage. In addition, when we review a competitor's offers, it inspires ideas for differentiation.
Crafting a campaign requires a strategic approach to target patients and drive conversions. It's crucial to focus on clear, compelling copy that highlights your unique selling points and addresses the patient's needs.

Our campaigns always emphasize the benefit of your services to prospective patients. Our copy uses clear language, relevant keywords, and strong verbs that encourage action. 

We can also use ad extensions to provide additional information such as location, phone number, site links, and to highlight special offers or services for your practice. This increases your visibility, and improves click-through rates. 
Mobile optimization is crucial. Far more patients use their phones to access a search engine and find dental services. Our team understands how mobile users interact with PPC marketing, and this is the key to successful mobile advertising for dentists. Mobile users often conduct searches on the go, prefer concise, easy to digest content, and are likely to engage with click to call features. 

When we optimize for mobile, we ensure that the advertising is designed with short, impactful headlines, concise copy, and clear call to action buttons that are easy to tap on small screens. We use call extensions to allow users to make phone calls to your practice directly from the ad.

In addition, we ensure that any customized landing pages are mobile responsive, load quickly, and provide a seamless user experience.
Conversion optimization is crucial in maximizing your return on investment from a pay per click campaign. We start to improve CRO by ensuring that your landing page is aligned with ad content, and optimized for user experience.

Our team implements clear, compelling calls to action, and streamlines contact forms. We use social proof, such as patient testimonials and professional certifications to build credibility. 

In addition, A/B testing is a powerful tool to optimize ad performance. We test different offers such as free consultations or discounts on specific treatments to determine what drives the most new leads.

Our team also analyzes data regularly to make informed decisions about campaign adjustments that help improve conversion rates and attract more patients.
Measuring dental PPC campaign success is crucial to optimize campaign performance and to maximize return on investment. The Key Performance Indicators (KPIs) for evaluating effectiveness include:
•  Click Through Rate (CTR)
•  Conversion Rate
•  Cost Per Click (CPC)
•  Cost Per Acquisition (CPA)

To calculate ROI, you can compare the revenue generated, from ads that drive new appointments, to the total campaign cost. However, these results must be evaluated in the context of a practice's long term goals, and may not always be fully representative of positive progress. For our client's PPC campaigns, we also like to track phone calls and appointment requests per month to paint a clearer picture.
Competitor analysis is a crucial step to develop and refine an effective advertising strategy. We use a specialized tool to provide high value insights into our client’s competitors' keywords, copy, and estimated budgets. This tool reveals what they are bidding on, their ad positions, and even their approximate spend.

Our team identifies gaps in competitor strategies that we can exploit, such as underutilized keywords or unique service offerings, and we adapt successful elements from competitor run ads, but ensure that our messaging remains distinct and aligned with the practice's strengths.
The most common error is inadequate keyword research, which leads to irrelevant targeting that attracts irrelevant clicks. We serviced hundreds of dentists over the years, and know the keywords that get clicks from motivated patients.

The two most common mistakes include:
•  Neglecting to use negative keywords - This results in ads appearing on unrelated searches.
•  Poorly written ads - These are ads that fail to differentiate the practice, or lack a call to action, which also leads to low click through and conversion.

To avoid these errors, we implement a comprehensive dental keyword strategy that includes long tail and negative keywords, and craft compelling, service specific ad copy.
The costs vary widely, and depend on factors such as location of your dental practice, your local competition, and the services you target. The cost typically includes the actual cost per click (CPC), which can range from $0.18 to $2 to as much as $30 or more depending on whether you're targeting long tail, low competition keywords, or more competitive keywords in dense urban areas.

Agency fees must be accounted for when a dental clinic outsources their marketing, as well as the costs to create custom landing pages (if necessary) and optimize them. To manage a budget effectively, our team starts by setting a clear monthly limit based on the practice's goals and finances. Even with the costs of outsourcing, paid ads are a fast and profitable source for new patients.
Integrating dental marketing channels is crucial to maximize a dentists online presence and ROI. Pay per click and SEO work synergistically, paid ads provide immediate results while SEO builds long term growth. When we combine these approaches, dentists dominate search results, and attract more patients immediately, and long term.

In addition, integrating paid ads with social media can reinforce brand messaging across multiple platforms. We use cohesive marketing tactics that leverage multiple channels to ensure a consistent patient journey from initial awareness, to their first appointment.
Compliance for dentists is a critical aspect of digital marketing that cannot be overlooked. Dental advertising regulations dictate marketing practices. We ensure that industry regulations and guidelines are followed. This is essential to avoid penalties and maintain public trust.

We are particularly careful about making claims regarding treatment outcomes, pricing, and qualifications. In order to maintain HIPPA compliance, we regularly review dental advertising regulations and update campaigns accordingly. 


Dental Marketing in Action at WEO Media


We can help your practice thrive.


You don't have to do it all on your own. Partner with WEO Media and watch your practice grow.

Let's Talk

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Multiple social media channels with play button

Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
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Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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Dental PPC Services | Targeted Pay-Per-Click for Dentists
Attract new patients fast with expert dental PPC campaigns. WEO Media creates high-ROI, compliant pay-per-click ads tailored for your practice's growth.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 • 888-788-4670 • weomedia.com • 12/19/2024 • Page Phrases: Dental Marketing •