Dental Marketing

Event Speakers

WEO Media and dentist looking over results on an ipad


Cory Roletto of WEOMedia

Cory Roletto


Co-Founder & Partner


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Ian McNickle of WEOMedia

Ian McNickle, MBA


Co-Founder & Partner


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Joseph Stith of WEOMedia

Joseph Stith


Director of Business Development

Jodi Manfredi of WEOMedia

Jodi Manfredi


National Sales Director

Stew Bartlett of WEOMedia

Stew Bartlett


Senior Marketing Consultant


Dental marketing speakers for your events


WEO Media has a team of experts who are adept at explaining the details of online marketing, websites, social media, search engine optimization (SEO), pay-per-click (PPC), video marketing, online reputation management, Yelp, Facebook, You Tube, Healthgrades, marketing plan development, tracking results, and related topics.

Our speakers have lectured at numerous major conferences, study clubs, and CE events across the country. We frequently hear from event attendees that they were surprised how much they enjoyed the presentations, understood the material, and could immediately apply lessons learned to improve their practice marketing.

Book a speaker today: speakers@weomedia.com, or call (888) 246-6906


Featured marketing courses


This course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, and developing an overall marketing strategy.
This course will explore the world of social media. Attendees will learn about numerous social media platforms and channels including Facebook, You Tube, Instagram, Pinterest, Twitter, Linked In, and more. Attendees will learn how each channel works, how a dental practice can leverage each channel, implantation strategies, and measuring results.
This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the "real story" about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and business background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites.
One of the most annoying aspects of running a dental practice is dealing with negative online reviews. In this course we'll explore how the major review sites work, what you can and cannot do about reviews, and how to proactively build an outstanding online reputation. The course will cover the most important review sites such as Google, Facebook, Yelp, Healthgrades, and others. In addition, social media as it pertains to online reputation will be covered in this highly informative course.
One of the most powerful trends in online marketing today is the rapid adoption of video into websites and social media platforms. Videos allow practices to improve their website conversion and SEO rankings, as well as generate significant engagement with their social media channels. When applied properly videos can greatly improve the results practices enjoy from their marketing efforts.
This program covers a wide range of topics where mistakes are commonly made including websites, SEO, PPC, social media, videos, and online reputation. We will review common mistakes people make, and what they should do to get the best results, avoid pitfalls, etc. In addition, we will highlight best practices for what should be done in all these critical areas of digital marketing.
The world of websites and digital marketing is ever-changing. Unless you work full-time as a marketer it can be confusing to try and understand the latest trends and best practices. Even more difficult is how to interview and choose between all the potential vendors who offer these services. In this course we'll break through all the sales jargon and misleading sales pitches to clearly explain the most important factors and questions to ask when selecting website and online marketing firms.
We have found over the years that people have a wide range of questions related to dental marketing. In this unique panel format we feature various experts from WEO Media in a Q & A panel format. This course is typically presented as a combination of prepared lecture material, and a lengthy Q & A session where experts answer audience questions on all aspects of dental marketing.


Speaking details


•  Speaking sessions include evening events, half-day seminars, and full-day seminar workshops.
•  Speaking topics can be customized to the specific interests of the audience.
•  Please inquire about honorarium rates for your event.

If your study club, society, or association would like to learn more, please contact us today.

We can be reached at speakers@weomedia.com, or by calling (888) 246-6906.



Speaking Testimonials


"Our members really enjoyed your marketing lecture. It was very informative and well done. Everyone was engaged, and left with lots of valuable marketing tips and strategies. Thanks Ian!"
- Dr. Andrew M. Alpert
Triple Win Study Club - Miami, FL


"Thank you for an awesome presentation at our annual Hawaiian Dental Forum in Kauai, on February 13, 2015. Your keynote presentation, Dental Websites, SEO and Social Media, was timely and on target to inform our attendees of all 'need to know' aspects of dental marketing. The positive feedback we received was overwhelming. We look forward to having you back in the future."
- Dr Drew F. Spencer
Dental Seminars & Symposia, L.L.C. - Hawaiian Dental Forum


"Great Job Ian! Thank you for speaking at our study club and providing our members with valuable information on dental marketing, websites, SEO and social media. Your presentation was a wealth of knowledge and engaging. Our members really enjoyed it!"
- Dr. Constantin Farah
Comprehensive Dental Excellence Forum Study Club - Canton, Ohio


"Ian, thanks for helping us out on short notice. Our attendance was higher than expected due to your interesting and timely topic. We received a lot of great feedback from our members and look forward to having you speak to our study club again next year. Great job!"
- Dr. Fred Hammond & Dr. Larry Addleson
San Diego Advanced Study Club - San Diego, CA

"I frequently speak at dental conferences and study clubs all over the country, and often get to see other speakers. I've shared the stage with Ian on a number of occasions, and I've always been impressed by his knowledge of online marketing. He has a unique ability to clearly explain technical issues like SEO, and creative topics like social media in such a way that attendees can really grasp the details. He always brings new information and research to his presentations which I really appreciate. Every dentist should attend one of Ian's seminars!"
- Dr. Lorne Lavine
Speaker, Author, Consultant, Periodontist

"Ian, we really appreciated you visiting our study club and lecturing about the key aspects of dental marketing. Our members really enjoyed your presentation, and the feedback was very positive. There were some great takeaways in there. Thanks."
- Dr. Christopher Choi
Inland Empire OMFS Study Club - Rancho Cucamonga, CA


"Hi Ian, I wanted to thank you again for your informative and interesting presentation. It exceeded our expectations. I hope we will utilize all the information and become a powerhouse of the media! Thanks again."
- Jennifer Metzger - Study Club Coordinator
Central Florida Occlusal Study Club - Dr Michael Langan
Dental Marketing in Action at WEO Media


We can help your practice thrive.


You don't have to do it all on your own. Partner with WEO Media and watch your practice grow.

Let's Talk

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Multiple social media channels with play button

Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
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Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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WEO Media Event Speakers | Expert Dental Marketing Presentations
Book WEO Media's award-winning speakers for dental conferences and study clubs. Expert presentations on SEO, PPC, social media, and dental marketing ROI.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 ^ 888-788-4670 ^ weomedia.com ^ 12/13/2024 ^ Page Keywords: Dental Marketing ^