Dental SEO

Dental marketing, SEO & UI

WEO Media and dentist looking over results on an ipad


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Can't we all just get along?


Among Digital Marketers, and those tasked with Search Engine Optimization, there is a widely held belief that "Content is King." When we carefully craft content that has the magic ratio of keyword frequency and associated keywords, our hope is to impress upon Google that this particular site will quench the user's thirst for knowledge in regard to a particular query. After all, Google is really just an army of bots that comb through the sites and get signals from those who have optimized the sites for SEO as to what exactly the page is about, right? For many years, Google has been saying that their "mission is to organize the world's information and make it universally accessible and useful" and digital marketers have followed suit by making sure that their sites were optimized to-the-teeth in regard to organizing the data content to please Google's bots, which crawl through servers seeking the definitive answers to any given query.

The world has moved on


With the recent evolution of Google algorithms, it is no longer enough to appease Google's bots and spiders with well marked up content. User Interface (UI) and User Experience (UE) have emerged as strong indicators of importance for the sites that Google deems worthy of first page results for a given query. On the Google Company page, they have a list named: "Ten things we know to be true." The very first item on the list is: "Focus on the user and all else will follow." Using a tool that Google has named "Google Trends," we can see that in April of 2013 the search terms "UI" (User Interface) and "seo" were in a dead heat. Since that time UI has consistently surpassed the search term "seo" for search volume.

In recent years Google has been giving more importance to factors such as:


•  Page Speed
•  Branding
•  Mobile Functionality
•  Schema Microdata Mark-up

Rather then to the strict interpretation of a site through its text and image content. Notice that these more recent suggestions from Google cannot be misused nearly as much as it's ranking suggestions in the past (ie. black hat link farming and keyword stuffing).

The rise of the user


It appears that Google is attempting to get away from the cold calculating method of determining Search Ranking though content, keywords, and linking and toward giving more weight to the User's complete experience. Google wants to deliver answers to queries that not only completely and utterly give the best information available, but also gives the user material that is delivered and presented in such a way as to make the User experience as rewarding as possible. Google pays very close attention to such factors as:
•  How Long the User Stays on the Site
•  How Many Pages the User Visits
•  Whether the Users are Getting the Information They are Seeking Without Too Many Clicks Within the Website
•  Page Loading Time

Google has made it is obvious that it is time for Search Engine Optimization and User Interface/Experience to all get along. SEO is what brings the user to the site and UI/UX is what keeps them there and makes them satisfied once they have arrived. Google is taking note of which users seem satisfied, and which do not, and rewarding the sites with truly satisfied users accordingly. No longer can the user be ignored and all the attention paid to the site's SEO mark-up. Google has clearly crossed the Rubicon in what some are calling: "The Rise of the User." Google has made it clear how important the end user's experience is, and those who do not heed Google's call will find where Jimmy Hoffa's body is hidden, beyond page 2 of Google.
Dental Marketing in Action at WEO Media


We can help your practice thrive.


You don't have to do it all on your own. Partner with WEO Media and watch your practice grow.

Let's Talk

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


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Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

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Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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Dental SEO & UX: Modern Strategies for Top Google Rankings
Discover how dental SEO and user experience (UX) combine to boost your Google rankings. Learn about page speed, mobile functionality, and user engagement for dentists.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 ^ 888-788-4670 ^ weomedia.com ^ 12/19/2024 ^ Tags: Dental Marketing ^