DSO & Dental Group
Marketing Solutions 
Latest Posts
 Recruitment and Retention Strategies for DSOs |
Posted on 4/29/2025 by WEO Media |
These questions underscore the urgency and importance of rethinking and revamping your recruitment...
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Your DSO Marketing Partner for Scalable, Measurable Growth With over 14 years of experience in dental marketing, WEO Media partners with DSOs to drive growth that aligns with real operational capacity.
As patient acquisition costs rise and staffing constraints limit appointment availability, we help DSO teams focus on the metrics that matter most, including cost per patient, call conversion, and revenue per marketing dollar.
Our full-service DSO marketing approach combines SEO, PPC, websites, branding, and patient acquisition systems built to scale across locations, improve attribution, and reduce wasted spend. We work closely with internal teams to support sustainable growth, not just higher lead volume. If you are evaluating how to improve performance across locations, we can help you assess where growth opportunities are being missed and how to address them.
Focused Service
With a dedicated DSO Account Manager, all your communication will be with a single point of contact. They’ll coordinate our internal team of specialists to support your project goals, facilitate monthly reporting meetings, and communicate regularly with you. Customized Reporting
As a DSO or multi-location practice, you want to see all your information in one place. Our reports include website and traffic analytics, call tracking, keyword metrics, google and social ad performance, as well as details about work performed optimizing your website on-page and off-page. Data Focused Team
Data helps us measure key performance indicators for your project, and gives us valuable feedback as to what marketing strategies are working, and where we need to improve. We consistently test and refine our work based on the traffic, calls and new patients we drive toward your practice.
Impact of Effective DSO Marketing
Gain the Benefits of Effective DSO Marketing
DSOs can benefit greatly from a focused marketing strategy that includes website optimization, social media marketing, Google ads, and email marketing. By leveraging these digital strategies, DSOs can attract more patients, retain current patients, and improve their overall branding, which impacts the bottom line of your company's performance. Interested in learning more?
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Increased Patient Acquisition
With the right marketing strategy, DSOs can attract more patients to their practices. By using dental marketing agencies and optimizing their website and social media profiles, DSOs can create a compelling online presence that stands out from the competition. By using targeted ads and search engine optimization techniques, DSOs can reach potential patients who are actively looking for dental services in their area. Better Patient Retention
Once a patient has visited a DSO practice, it's important to keep them coming back. Through email marketing campaigns and targeted social media content, DSOs can stay top-of-mind with their patients and keep them engaged with the practice. This can lead to better patient retention and ultimately, more revenue for the DSO. More Effective Branding
With multiple dental offices under one brand, DSOs need to have a consistent and recognizable brand identity. By using a consistent logo, color scheme, and messaging across all marketing channels, DSOs can create a strong and memorable brand. This can help attract new patients and build trust with current patients. Gain Insight into Revenue
Part of an effective business strategy is understanding where your revenue can be optimized. By working with an agency that offers multiple digital and traditional marketing strategies catering to the dental industry, it is easier to evaluate the impact your marketing dollars are having on the revenue of your practices. |
