Dental Marketing
Event Speakers 
Cory Roletto
Co-Founder & Partner 
Joseph Stith
Director of Business Development 
Jodi Manfredi
National Sales Director 
Stew Bartlett
Senior Marketing Consultant 
Justin Curtis
Senior Marketing Consultant PRESENTATION INFORMATION
DENTAL MARKETING & PRACTICE GROWTH
ADVANCED DIGITAL MARKETING STRATEGIES
FOR EXCEPTIONAL NEW PATIENT ATTRACTION
Overview
This course explores industry changes in online digital marketing with rapidly evolving best practices in dentistry. You will learn how to create your own comprehensive marketing strategy and be able to hold your marketing vendors accountable for greater returns on your investment. You will see complex strategies converted into easy-to-understand concepts you can use to eliminate the mysteries surrounding digital marketing. From websites and SEO to social media and accessibility, Cory will clear the water in today’s digital sea of information.
Objectives
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Understand the essentials of digital marketing for consistent new patient growth.
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Explore key demographics required to target procedural based dentistry such as dental implants.
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Learn about the latest marketing trends and best practices including the strategic use of AI to generate marketing content.
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Capitalize on significant changes at Google that impact your visibility in Search.
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Simplify complex technologies to understand how to achieve a critical advantage in dentistry. |
REPUTATION MANAGEMENT
WITH A DIGITAL-AGE PERSPECTIVE
Overview
Beyond Google reviews, your reputation is inseparably connected to your career in dentistry. And ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook, to Yelp and Healthgrades and how you can foster, promulgate, and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail.
Objectives
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Evaluate critical online review factors that influence decision making and inspire trust.
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Explore current trends in the way people now rely on reviews particularly in healthcare.
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Identify what factors matter most to online consumers looking for a dentist.
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Understand professional protocol for responding to online reviews.
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Learn how reputation management technologies can impact Search Engine Optimization (SEO) and how to maximize those benefits. |
INNOVATIVE GROWTH STRATEGIES:
FINDING YOUR COMPETITIVE ADVANTAGE
Overview
Designed to be a fast-paced, thought-provoking course that challenges and inspires people to make the needed changes to grow, participants will be introduced to proven innovative approaches to leadership and organizational change that can transform the team into a highly desired workplace destination. Practice growth by any definition is most sustainable when leadership is built on high levels of trust and solid relationships with people – both with the team and the patients. This course can be effective with a combined total team audience or doctors exclusively.
Objectives
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Learn how to reduce common pain points in every aspect of practice management.
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Redefine technology to achieve a unique innovative advantage and better prioritize practice objectives for growth.
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Learn how to transform your team culture and convert your vision into motivation and positive momentum.
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Consider essential skills for attracting, building, and retaining a High-Performance Work Team.
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Explore advanced leadership concepts with realistic methods for implementation |
ENHANCED TREATMENT ACCEPTANCE:
THE CULMINATION OF TRUST AND RELATIONSHIP WITH CLINICAL EXPERTISE
Overview
The process of your patients accepting treatment begins long before you sit together to share your proposals and plans. It begins when they accept you, trust you and believe in you. Well beyond the clinical, this process of treatment acceptance is highly sensitive to emotional intelligence and subtle nuance, influenced by your entire team that begins when they answer the phone. Terms such as Case Acceptance and Case Presentation are commonly used in dentistry but can also dehumanize a dental practice where real people are relying on your expertise to propose care that can improve the quality of their lives. How effective are your internal systems for supporting the greatest acceptance possible?
Objectives
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Learn proven techniques for how your entire team can humanize the patient’s experience in your office.
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Identify possible holes in your team training with missing skill sets that can impact your success in treatment acceptance.
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Understand the importance of establishing trust and rapport for building relationships required to move beyond the proposal phase and into the schedule.
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Explore treatment rooms and consult rooms in creating the most conducive environment for presenting treatment for the most favorable outcome.
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Learn the importance of connecting with your patients as people and identify some of the biggest inhibitors to success in that effort. |
WEO Media
Nationally Approved PACE Program Provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority or AGD endorsement.
3/1/2022 - 2/28/2026 Provider ID# 38246
Speaking Testimonials
“What a fantastic wealth of information! Online marketing strategies on a black belt level! There is so much more involved in SEO and managing your online presence than most ever thought possible. He was a very engaging speaker. Effectively conveying the intricacies of SEO, he made this topic easy to understand. A true master in the SEO and online marketing arts!”
- Dr. Kevin Hudson “He presented to a group of us oral surgeons and dentists in Kentucky and his knowledge on digital marketing was incredible... so informative with regard to marketing, improving your ranking on data searches, keeping track of practice leads, improving your website and improving patient experiences on your website.”
- Dr. Kelsey Menegotto “Excellent lecture. Very concise and easy to understand for a subject that can get overwhelming.”
- Dr. Luis Martinez “Very informative, in touch with the demands of the industry”
-Heather Jones, DDS “The most educational program I’ve heard on practice management – I wish I had known all this 20 years ago”
- J. Dendinger, DDS “What an unexpected jewel of a presentation! The pearls of the 4 choices of a manager, and the understanding of the balance of responsibility and authority is something I will use tomorrow in my office.”
– Mark Schaller “Does a fantastic job presenting excellent information while keeping you captivated the entire time! ”Innovative Strategies in Dentistry for Accelerating Practice Growth - Building a High-Performance Work Team with Your competitive Advantage” is loaded with extremely valuable strategies that can be implemented into not only your business/practice but also into your everyday life as well!”
– Zac Strauss, DMD “He was entertaining, thought provoking, and insightful. I would recommend”
– Brant Kairit, DDS
Dental marketing speakers for your events
WEO Media has a team of experts who are adept at explaining the details of online marketing, websites, social media, search engine optimization (SEO), pay-per-click (PPC), video marketing, online reputation management, Yelp, Facebook, You Tube, Healthgrades, marketing plan development, tracking results, and related topics.
Our speakers have lectured at numerous major conferences, study clubs, and CE events across the country. We frequently hear from event attendees that they were surprised how much they enjoyed the presentations, understood the material, and could immediately apply lessons learned to improve their practice marketing.
Book a speaker today: speakers@weomedia.com, or call (888) 246-6906
Featured Marketing Presentation Topics
The bottom line: High impact dental marketing and measuring ROI
This course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, and developing an overall marketing strategy. Social media and the modern dental practice
This course will explore the world of social media. Attendees will learn about numerous social media platforms and channels including Facebook, You Tube, Instagram, Pinterest, Twitter, Linked In, and more. Attendees will learn how each channel works, how a dental practice can leverage each channel, implantation strategies, and measuring results. Online marketing workshop: SEO and PPC – How to drive new patient growth
This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the "real story" about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and business background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites. Online reputation management: Getting good reviews and dealing with bad reviews
One of the most annoying aspects of running a dental practice is dealing with negative online reviews. In this course we'll explore how the major review sites work, what you can and cannot do about reviews, and how to proactively build an outstanding online reputation. The course will cover the most important review sites such as Google, Facebook, Yelp, Healthgrades, and others. In addition, social media as it pertains to online reputation will be covered in this highly informative course. Video marketing and YouTube
One of the most powerful trends in online marketing today is the rapid adoption of video into websites and social media platforms. Videos allow practices to improve their website conversion and SEO rankings, as well as generate significant engagement with their social media channels. When applied properly videos can greatly improve the results practices enjoy from their marketing efforts. The top 25 most common marketing mistakes and how to fix them
This program covers a wide range of topics where mistakes are commonly made including websites, SEO, PPC, social media, videos, and online reputation. We will review common mistakes people make, and what they should do to get the best results, avoid pitfalls, etc. In addition, we will highlight best practices for what should be done in all these critical areas of digital marketing. Confessions of a marketing agency CEO
The world of websites and digital marketing is ever-changing. Unless you work full-time as a marketer it can be confusing to try and understand the latest trends and best practices. Even more difficult is how to interview and choose between all the potential vendors who offer these services. In this course we'll break through all the sales jargon and misleading sales pitches to clearly explain the most important factors and questions to ask when selecting website and online marketing firms. Marketing expert panel Q & A
We have found over the years that people have a wide range of questions related to dental marketing. In this unique panel format we feature various experts from WEO Media in a Q & A panel format. This course is typically presented as a combination of prepared lecture material, and a lengthy Q & A session where experts answer audience questions on all aspects of dental marketing. |
Speaking details
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Speaking sessions include evening events, half-day seminars, and full-day seminar workshops.
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Speaking topics can be customized to the specific interests of the audience.
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Please inquire about honorarium rates for your event. |
We can be reached at speakers@weomedia.com, or by calling (888) 246-6906.
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