10 Essential Dental Marketing Strategies for Every Practice
If you're looking to grow your dental practice, you'll need to create a robust, long-term dental marketing strategy. In other words, you need a multi-faceted dental marketing plan tailored to your specific patient base.
Sound overwhelming? Don't worry. These effective dental marketing strategies will have you gaining new patients faster than you can say "gingivitis."
Understand Your Target Audience
The first step to successful dental marketing strategy is knowing who your audience is. You need to understand prospective patients' needs, desires, and problems you can solve.
Look at your existing patient base and create personas that represent your most common type of dental patients. Consider factors like age, income level, lifestyle, and reasons for visiting your dental office.
One way to gain valuable insights is by conducting patient surveys. Find out why they chose you, what they like and dislike about your services, and what (if any) changes they'd like to see.
Build a Strong Brand for Your Dental Practice
Your dental practice brand is more than just your logo. Your brand encompasses the entire patient experience, from your office layout, to your online presence, to the services you provide.
Be sure to keep brand messaging and esthetics consistent across all platforms. They should clearly communicate your practice's unique value proposition and resonate with your target audience. For example, if you primarily serve families, your brand should emphasize friendly, welcoming, and comprehensive care for people of all ages.
Have an Engaging, User-Friendly Dental Website
Your website is often a prospective patient's first interaction with your practice, and a huge part of your dental marketing strategy, so make it count. 42% of people will leave a website because of poor functionality. Which is why an engaging, user-friendly site isn't just about good looks, it's about providing a seamless experience. The most important factors include:
Speed - 47% of Users expect a maximum of 2 seconds loading time for an average website.
Mobile Optimization - 57% of internet users say they won't recommend a business with a poorly designed website on mobile devices.
Intuitive Navigation - When looking at a website for the first time, 38% of consumers look at a page's layout or navigational links.
To review: your dental website should be visually appealing, easy to navigate, mobile friendly, and provide all the necessary information potential patients might need, such as your dental services, location, contact details, online scheduling, and office hours. Piece of cake, right?
Optimize Your Website for Search Engines (SEO)
In the internet era, it's vital to make sure your dental website is up to par when it comes to search engine optimization. 67.6% of all clicks go to the top five organic results of the first page of search engines' results. So your SEO strategy isn't just key, it can make or break your dental practice, especially if you're target market is competitive.
A strong dental SEO strategy will help your dental office rank higher on the search engine results page. This can be accomplished by implementing:
It's important to note: search engine optimization is not a one and done task. Google algorithms are constantly changing, and your SEO strategy should too.
Leverage Social Media Marketing
It's 2023. Most are aware that social media is a powerful tool for reaching and engaging with your target audience. That said, there's a surprising number of dental practices that neglect their social media marketing.
If you want to stand out, regularly share valuable, (and sometimes personal) content that educates, entertains, and inspires your target audience. Next, engage your existing patients by responding to comments, reviews, and DMs. Social Media is about building relationships, not broadcasting messages. And potential patients will look favorably on a dental practice that shows they care.
Pro tip: Tailor your content marketing to each platform for the best results (i.e. a trendy video for TikTok, a link to a blog on Facebook, etc.).
Cultivate Positive Patient Reviews
Online reviews are analogous to patient referrals, which is why you should always encourage existing patients to leave reviews on platforms like Google and Yelp. Make it easy for them to do so by providing direct links in your emails, on your website, and on your social media pages.
Always respond to patient reviews, both positive and negative, in a professional manner. A thoughtful response to a bad review can turn a negative situation into a positive one, showing that you value patient feedback and are dedicated to improving your dental services.
For more information about online reputation management click here.
Engage in Local SEO
As you can probably guess, local SEO ensures your practice appears in local search results. Shocker. Something that's less obvious is how to do it effectively.
Make sure your practice is listed in online directories and your Google My Business profile is current. Next, be sure to incorporate local keywords, such as your city or neighborhood, into your website content and blog posts.
Lastly, encourage satisfied patients to mention your location in an online review. This can give you a huge edge over local competition as many dentists fail to do this. Not only will it boost your local SEO, but it also provides the social proof a prospect may need to pull the trigger on a consultation.
Utilize Email Marketing
Email marketing has proven to be one of the most effective channels of communication across all sectors, including dentistry. Most dentists utilize email to send appointment reminders and holiday greetings. But it can be much more powerful than that.
Email marketing allows you to maintain a relationship with your patients outside of their appointments. It's an opportunity to provide value above and beyond top-notch dental care.
Sending out newsletters that include oral health tips, office news, and special promotions can keep your audience engaged and your patients loyal.
Just be sure your emails are optimized for mobile devices as most people check their email on their phones.
Become a Thought Leader Through Content Marketing
Offer valuable information to your audience on all your digital platforms through blogs and other dental marketing content. Not only does this position you as an authority in your field, it also improves your SEO ranking.
To truly establish yourself as a thought leader in your field, your content needs to go above and beyond what your competitors are offering. You can conduct original research and publish the results on your dental blog, create comprehensive guides on common dental issues, or host webinars where you provide expert advice and answer patient questions.
Measure, Analyze, and AdjustYour Dental Marketing Strategy
The final, and perhaps most important step? Keep track of your marketing efforts. Use analytics tools to see what's working and what's not.
You can start by defining your Key Performance Indicators (KPIs). These can include site traffic, email open rates, social media traction, and new patient growth. But don't just collect the data... interpret it.
Look for trends and patterns. This will help you make informed decisions about where to invest your time and money. Be prepared to adjust your marketing strategy as needed. Effective dental marketing is an ever-evolving process.
Bonus Step: Utilize Video Marketing
Video marketing is a powerful tool that can significantly boost your dental practice's digital marketing efforts and online presence. They're more engaging than text and are shared more often on social media. Content ideas include tours of your office, video introductions of your staff, and procedure explanations.
Above all else, videos allow your personality to shine through in the digital space. Potential patients can get a better feel for you and your dental office, making them more likely to schedule a consultation.
Take your Dental Practice to the Next Level
There you have it! Follow these steps, and your dental practice will be well on its way to long-term marketing success. If you'd like to learn more, or you're ready to take your dental marketing strategy to the next level, let’s start a conversation!
WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123
Call today 888-788-4670
Support (888) 788-4670
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