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Developing Your Brand

Posted on 3/5/2021 by Lori Admin

Having a solid ‘brand identity’ will help you stand out from your competition and allow you to grow your business more effectively. A strong brand will allow you to create a recognizable image and provide a jump point in creating an effective marketing campaign. When you create a brand that is truly authentic, it will attract potential patients that resonate with who you are, what you do, and why they should choose you!

Your brand can help you create highly effective marketing tools. It will introduce you to the people that are searching for what you have to offer and eliminate ambiguities in their choices. It will allow you to stand out as the obvious choice in a sea of competition.

How do you build your brand?

First, it is critical for you to be truly authentic in this process. As humans, we attract the right people in our personal lives when we are being our true selves. Ideally, you want to portray yourself in the same way to your potential patients.

Here is a simple exercise to start developing your identity. Take out some paper or some post it notes and answer these questions-honestly:

•	Why did you choose to become a dentist?
•	What do you enjoy doing most?
•	When you look at your daily schedule, what services or people make you smile? Which ones make you frown?
•	What is your purpose (besides earning revenue) for going to work every day?
•	What type of things do you enjoy in your personal life that cross over into your professional life?
•	What types of continuing education do you find most drawn?

Now, that you have an idea of your personal identity, how does this translate into how others see their experience with your office? Here are a few more questions you can ask yourself and your team to further develop the brand.

•	What makes your team special?
•	What have you done in your business to create a great experience?
•	What do patients tell you they love about coming to your practice?

One way you can answer these questions is to read your patient reviews and/or surveys. Chances are the reasons why your existing patients love you will be what others need to hear about you. Use their words to amplify your voice.

Now that you have developed a clearer image of how you would like to be seen, your marketing company and a good graphic designer can help you develop your identity and get you in front of the right people!

Contact one of our Dental Marketing Consultants today to learn more about how we can help you strengthen your branding.

Marketing Services for Dentists & Dental Specialists

As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.

Dental Websites

Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

See Our Portfolio

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Dental SEO

When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

See How SEO Works

A magnifying glass inspecting results from PPC

Dental PPC

Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.

Learn More about PPC

Sales pipeline with a graph showing increasing result

Patient Pipeline

Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Find out if Patient Pipeline is right for you

Reputation Management

Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Boost your Online Reviews

Social Media

We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.

Put your socials to work

More Services

Healthgrades

Dental Practice Videos

Scheduling

Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:

•	Credit Card Processing: We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
•	Dental Practice Photography: As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
•	Direct Mail Campaigns: Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
•	Email Based Newsletter for Patients: An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
•	Email Hosting: We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
•	Facebook Ads: Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
•	Logo, Design, and Branding Services: Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
•	Online Bill Pay: Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
•	Patient Forms (Fillable PDF): A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
•	Patient Forms (Secure Online): Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started

Why Choose WEO?

Not your Average Dental Marketing Agency

WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.

We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.

At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.

Call today 888-246-6906
Support 888-788-4670

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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 • 888-788-4670 • weomedia.com • 12/20/2024 • Associated Words: Dental Marketing •

Developing Your Brand

How do you build your brand?

Marketing Services for Dentists & Dental Specialists

Dental Websites

Dental SEO

Dental PPC

Patient Pipeline

Reputation Management

Social Media

More Services

Credit Card Processing:

Dental Practice Photography:

Direct Mail Campaigns:

Email Based Newsletter for Patients:

Email Hosting:

Facebook Ads:

Logo, Design, and Branding Services:

Online Bill Pay:

Patient Forms (Fillable PDF):

Patient Forms (Secure Online):