ADA Accessibility Information
Accessibility

A
A

A
WEO Media

TRANSFORM Your Website Visitors into NEW Patients


7 Ways to Improve Your Website Conversion
Posted on 11/19/2019 by Jim Admin
First, let's set the scene. You've been working with a team of world-class SEO experts, and now your website is on page 1 of a Google search for "dentist." So today you are one of the three alternatives that mom is checking out online. Mom has just moved her family to a new neighborhood. Your practice is a short drive from their new home.

Now that your website is being found on a search list, you need to have a website that stands out and competes well with nearby practices. So, what does it mean to optimize your site for conversion?

There are many pieces. All of them are important. So, we will attempt to rank them in order of importance.

Visually Compelling Websites


1. You must have an eye-catching visual to stand out when your site is being compared to several other practices (that were also found near the top of the search list). You are being compared in real-time. If your website is visually compelling enough, the visitor will stay. Sometimes, the visitor will leave your site and mentally bookmark it to take a second look later. This process is not fair. In spite of all of your education and life accomplishments, it comes down to whoever has the best website and best online reviews. A stunning unique photo, rotating photo banner or a video banner can set you apart in real-time. So, they are not just really nice-looking things; they are competitive weapons.

Call To Action Essentials


2. Next, you need to have "the essentials" immediately in front of them, with no scrolling or navigating to find them. The essentials include large contact information, mainly the phone number. They also include “calls to action,” like a button that says, "Book Now!" These items make it easy for that website visitor to take the action required to become your patient. Most visitors are going to need a little bit more proof that your practice is the right one for their family. So, another essential, that should require no scrolling or navigating to see are the Online Review Site and Social Media icons. This way the visitor can conveniently and instantly check you out with their trusted, external information sources.

Custom Practice Overview Videos


3. Now, you have their attention. If they have not already called your office to set an appointment, some additional features on your website should help them convert to be your new patient. The most impactful of these additional features are videos. So, now that you have peaked their interests, they will probably want to scroll down on your homepage to see more. When you have a well-produced Practice Overview Video on your homepage you greatly increase the chance of that visitor becoming your patient. That practice overview video will engage the visitor seven times better than anything else you can put on your website. A side benefit to the Practice Overview Video is its "SEO horsepower." A properly optimized video on your homepage can be an SEO magnet. Part of the reason for that – Google owns YouTube and Google just wants YouTubes to rank high on search lists - so they do! That video can help pull your website up in the search list and it can also be out there by itself on the same search list, potentially giving you two ways to get found and convert viewers into patients.

A. A rule of thumb on practice overview videos is when they go on your website, they should be professionally shot and produced whereas a video shot on your cell phone is appropriate to post on social media.


Patient Education Videos


4. Another important tool to help convert visitors into patients is educational videos. Generally, for a low monthly cost, you can pick these videos right out of a library and place them on the services pages of your website. When that visitor is trying to research something consequential to their life (like dental implants), it's good that they do that research on your website. When they do their research on your website it is more likely they become your patient. Note: education videos, selected from a library are not unique content, so they don't have the same SEO horsepower as the practice overview video mentioned above.

Relevant Information Pages


5. & 6. Many will say the next few items are barely worth mentioning, but that's not true. You need to have a well thought out "meet the doctor" page and "contact us" page. You need to duplicate that call to action and Review Site / Social Media icons over to these other pages so that a visitor - who is starting to get a good feeling will conveniently convert.

Well Maintained Websites


7. Last, all of the thoughtfully incorporated techniques mentioned above can be wasted if your website is not properly maintained. For example, if your website has broken links - that can leave a very bad impression on the website visitor. That's because when they press a button or click on a link either nothing happens, or they get a "404 error" page. Additionally, that broken link is not only a bad visitor experience, but it sets you back with the search engines as well.

Having a website that is optimized for conversion is one piece of a solid marketing program. A holistic marketing program that includes a great website, great search engine optimization, search engine marketing, abundant and current online reviews on the right platforms and active social media will deliver consistent new patient flow and a good return on investment.

If you're looking for an agency that can handle all of your dental marketing needs, come to WEO Media! Contact us for a free consultation today!

WEO Media Dental Marketing

Let's Talk.


Ready to get serious about new patient growth?

WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670


Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.



icon speaker
Tell us about your event


Subscribe to Our Newsletter



Copyright © 2011-2024 WEO Media. All rights reserved.  Sitemap
Dental Marketing Blog | Marketing for Dentists | WEO Media
WEO Media is a national dental marketing company providing dentists with a full range of services including custom websites, SEO, PPC, social media, videos, online reputation management, branding, and much more.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123, 888-788-4670, weomedia.com, 4/11/2024, Related Phrases: Dental marketing, websites for dentists, SEO for dentists, social media for dentists, online reputation for dentists

Exploring the Importance of Ethical SEO Practices
Setting Clear Goals for Your Dental Practice: The Key to Successful Marketing
Dental Marketing Strategies for 2023
What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dentalpalooza
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO