Red - This is the color of fire and blood so it's often associated with energy, war, danger, strength, power, passion, and love.

Because of its association to blood and danger, we strongly recommend dental practices do not use red in their color schemes.

Orange - Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange gives feelings of enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Yellow - Yellow is the color of sunshine. It's associated with joy, happiness, intellect, strength, adventure, and energy.

Green - Green is the color of nature. It symbolizes growth, harmony, and freshness. Green has strong emotional correspondence to safety and dark green is also very often associated with money.

Blue - Blue is the color of the sky and sea. It is often associated with depth, stability, and loyalty. It symbolizes trust, wisdom, confidence, intelligence, faith, and truth. It's a very popular color in business because of it's positive associations to consumers.

Purple - Purple combines the stability of blue and the energy of red. It's often associated with royalty because it symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, and mystery.

White - White is associated with light, goodness, innocence, and purity. When combined with other colors (such as in a background of a website), it's considered clean and approachable.

Black - Black is associated with power, elegance, formality, death, evil, and mystery. Combined with other colors such as orange and red, it's often viewed as very aggressive.