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Mondays With Mark : Great Struggle


Posted on 12/6/2016 by Mark Hutchinson, Partner at WEO Media
"It is when I struggle that I strengthen. It is when challenged to my core that I learn the depth of who I am."
- Steve Maraboli

"The harder the struggle, the more glorious the triumph. Self-realization demands very great struggle."
- Swami Sivananda


A red flower coming up through a crack in the concrete, experiencing a struggle Struggles come in many forms. As I was reviewing various quotes about the concept of struggle – and there are a great many of them – I realized that they were only hitting on part of what I was trying to put my finger on. So let me tell you a story and maybe that will help.

My lovely daughter is afraid of shots. It isn’t hard to understand as many people fear having to get shots and frankly, sometimes shots hurt a lot. But she is very afraid and worries incessantly about any shot that may occur in her future. I find it amazing how, as parents, we instinctively wish to remove any fear from our children and keep them safe from difficulty. I suppose it is a good survival trait to avoid irrational fear.

When I was young I received a shot each week to treat my allergies. I didn’t like the shots and I didn’t like the allergies and yet, somehow, I had both. I grew accustomed to the shots and the fear of shots went away and only the discomfort remained. I also started to grasp that there was a hope attached to enduring the effort. But now, all of these years later, it is difficult for me to even remember the feeling of being afraid of a shot. So, seeing the fear in her eyes brought on by the mention of a shot, really made me want to find a way to help her get from that side of it to my side of it.

We talked a lot about the experience of getting a shot and how she had successfully made it through previous encounters with the dreaded needle. That didn’t really seem to help much. We talked about how far away it was and that worrying about it didn’t make any sense. No luck there either. The way she saw it and the way I saw it were just different.

I explained that I could help her learn to overcome her fear. That by making herself immune to the dread of the shot would cause it to be an easy, even trivial, experience. The catch, she would have to decide to do the training. She would have to practice many times until the idea and shot experience itself became simply a discomfort. The shots are coming one way or another – the unfortunate, cold, hard truth. But I highlighted that she had a choice to make now – she could prepare and become stronger or not.

For about a minute I watched an amazing thing happen in my daughter. She struggled. Yes, it was partly facing her fear but I was mostly engrossed in the internal battle that she was experiencing. The amount of effort that was going into it. I could do nothing but watch. When she finally spoke she said, “Can we start training this week?”

Not all of the struggles we face have to be big, or scary, or moral dilemmas, or against insurmountable odds.


Perhaps the little moment-to-moment struggles hold an important clue to how we become a happy person. Perhaps these choices to endure and to hope, clear a path for us to grow and experience even more of life.

I don’t know that I’ve ever been more proud of my daughter.

Whatever your struggle, make this week great!

~ Mark

If you would like to join the Mondays With Mark email list, just send an email to: PleaseAddMe@weomedia.com.

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


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Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

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Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

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Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


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Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

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Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

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Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

Custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Patient Education Videos:

What's the best way to make sure a patient follows through on treatment recommendations? Make sure they have the information they need to understand the benefits of dental treatments offered by your practice.
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

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Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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