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Mondays With Mark : Give Thanks


Posted on 11/21/2016 by Mark Hutchinson, Partner at WEO Media
"Thanksgiving Day is a good day to recommit our energies to giving thanks and just giving."
- Amy Grant

"Think not of what you have lost,
But consider that you have given back only a small portion
Of the great gains you have received.
Even as you lie down and give up your final breath,
Do not mourn the loss of your life,
For God has left you the priceless treasure of having lived."

- Mark Hutchinson


Hands held up in glowing sunlight to give thanks Most people underestimate the importance of giving thanks. It is easy to have a thankful feeling when you receive something that you already know you want but that is just the very surface of it. As the Thanksgiving holiday approaches we usually spend a little more time at least recounting the various things we should be thankful for. Sometimes those items are not as cut and dried in terms of landing squarely in the “Yes, Thankful” column. Can you think of one thing where your feelings of thanks are a little more complicated? I bet you can.

I offer up today that a thankful state of mind is a necessary precursor to your most correct way of thinking and most powerful way of living. To say it another way, to be the best you can be and get the most out of your life you must always have a deep sense of thankfulness.

That brings us to the first critical element of developing that deep sense of thankfulness – you have to put energy into it. I was so thankful this morning to find this quote from Amy Grant. As things often seem to go in life, I just happened to be at her concert last night. I just love it when these happy coincidences appear. Don’t you? So, you do have to invest some effort to look around you, to dig down a bit, to spend some time with how you see the world. The more that goes in, the more that will come out.

The second point is about changing your perspective. A thankful mind is more calm, more stable, and more perceptive. In the martial art of aikido the participants practice thanking their partners for an aggressive attack and for finding a weakness in the person performing the art. At first it can be difficult to imagine being thankful to the person that is coming to hit you but that is exactly what you have to do. Not so much to try to incentivize the attacker to include you in their Christmas card mailing list but so that your mind can stay calm, and that you can behave in the way that you want to. So one cannot practice their aikido effectively without a partner that is willing to attack aggressively. So you work on becoming thankful for what is good even when on the surface it looks mostly bad.

Is there a hardship or other difficulty that really sets you off? Can you change your perspective and find something in it to be thankful for? If you can, then you are making great progress. I’ve provided my little poem above to highlight this change of perspective.

The third, and by no means least, important element of thankfulness is that it cannot be deep and powerful in your life if you try to exclude certain people or things from its reach. To be truly thankful means that that feeling must be like a lightbulb casting its light in all directions at the same time. Saying to the lightbulb to only shine on the things in the room that you enjoy most is ridiculous, but this is often how people approach being thankful. Not only is not effective, but building a habit of excluding others limits your own enjoyment of the world and of your life. Please don’t mistake having a thankful mind for being a cloying, over-exuberant person that comes off as being insincere and over the top. Deep, powerful thankful feelings will feel comfortable, calm, and completely genuine to anyone that comes in contact with you. If that’s not happening, then something is wrong. Make it your goal to know deep down in your bones that you are grateful for being in this world.

Yes, Thanksgiving is a great time to come together and celebrate those things we are already thankful for, but this year, go deeper and build a daily habit of being thankful for everything and everyone. I think you’ll be grateful you did!

Happy Thanksgiving all!

~Mark

If you would like to join the Mondays With Mark email list, just send an email to: PleaseAddMe@weomedia.com.

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As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


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Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

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When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

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Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
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Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
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Dental Practice Photography:

Custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
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Patient Education Videos:

What's the best way to make sure a patient follows through on treatment recommendations? Make sure they have the information they need to understand the benefits of dental treatments offered by your practice.
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Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
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An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
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Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
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Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
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Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
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Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
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Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

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+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




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