WEO Media
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Posted on 6/21/2016 by Wendy Hensley, Marketing Manager |
 Scrolling through your newsfeed you will see videos of commercials, bloopers, news clips, and more. It's quickly becoming the most consumed type of social media on Facebook and in fact, based on a recent LinkedIn study, in the next two years, videos will make up over 70% of internet traffic.So how does your practice capitalize on this trend? Create a video, of course! But before you pull out your phone and shoot a quick office tour, here are a few things to keep in mind to create the most powerful and engaging videos possible. Keep it shortMost popular videos are under 2 minutes. In the busy world of social media, viewers have limited time to dedicate to any one piece of content. Therefore, keeping your content short and to the point will get the best interaction. Create a hookAlso keep in mind that viewers decide within the first 3 - 5 seconds of seeing your video whether or not they are going to turn on the sound or not. Creating a hook that will pull people into your content as well as a well written teaser that tells your viewers what they are going to see will encourage engagement. Be specificKnow your audience and give them something they will want to watch. Perhaps it's a video highlighting one of your staff members. Don't include more than one staff member. Focus on one per video and do a series over a couple posts. Being specific will help keep the viewer focused and the video short. Sound optional85% of Facebook video is played without sound. Since videos are set to auto-play in the newsfeed, it's up to the viewer to choose whether or not to turn the sound on and the majority of viewers don't. You can spend more time on your hook to get them to turn up the sound, add closed captioning so they can read as well as listen, or make sure your video is engaging enough without sound. Overall the best strategy is to create content that engages your patients, provides them value, and reflects your practice's brand. If you need help building your online social media strategy and/or creating videos, please contact our practice acceleration consultants. We'd be happy to help guide your practice in the right direction! |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
