WEO Media
Presents  |
|
Posted on 3/8/2016 by Ian McNickle, WEO Partner/Owner |
||||||
 Imagine you've just arrived to a city you're not very familiar with and its dinner time. What do you do? Well, if you're like most people these days you'll pull out your smart phone and search online review sites such as Yelp for nearby restaurant reviews. In fact, over 90% of consumers now read online reviews to help them decide where to go and what to buy.1 While it is true the most commonly searched category for online reviews are restaurants most people don't realize the second most commonly searched category for online reviews are dentists / doctors. The days of ignoring your online reviews are over.Why reviews matter?There is a major trend towards patients researching their healthcare providers before visiting an office, even if they were referred by a friend or another healthcare provider. In fact, recent surveys have found that 80% of consumers trust online reviews just as much as personal recommendations from someone they know. For many people this is an amazing statement but the reality is our society is changing at a rapid pace and dental practices simply must focus on their online reviews and online reputation.The "Big Four" review sites for dentistry.In the dental industry the most important review sites are Google+, Yelp, Healthgrades, and Facebook.Google represents about 65% of all online search traffic and features its own reviews from Google+ so those reviews will generally attract more readers than other review sites. Reviews on Google+ have the added benefit of helping your website SEO perform better in online searches related to dentistry. Yelp has become one of the leading review sites in the country and regularly ranks highly in local search results when people search for dentists. In addition, the Bing search engine displays Yelp reviews as their primary reviews shown in search results. Healthgrades is the largest healthcare directory and review site in North America, and has over 1,000,000 visitors per day. As with Google+ and Yelp, a solid Healthgrades profile helps both online reputation and website SEO. Over the last few years Facebook reviews have become increasingly important since Facebook is the dominant social media site. Facebook has over 1.5 Billion regular users and most of them look at reviews on Facebook business pages when researching a business. What can you do for your dental practice?To get the maximum benefit from these review sites we recommend the following strategies:
Footnotes: 1,2,3 Bright Local 2015 consumer survey 
(888) 246-6906 info@weomedia.com |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
|
Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
