WEO Media
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Posted on 3/1/2016 by Wendy Hensley, Marketing Manager |
 What it is:Recently Google announced a major change to the Search Engine Results Page and although Google is known for making changes frequently, they rarely make changes on this highly important page. It's therefore key to understand these changes and how they will impact your paid search options.Up until this change, Google had three main ad placements; above, to the right, and below the organic results. With this change, the ads on the right no longer exist. They've also stated that in some cases they might increase the number of ads displayed above the organic results. This change makes a cleaner user experience for searchers as well as a more integrated experience between mobile and desktop behaviors. What this means for your practice:This change is so recent that we don't have solid data as to how it will impact organic results as of yet. However, we can draw some conclusions based on user behavior and past enhancements.Having more ads above the fold could potentially push organic search results slightly down the page. Keep in mind that the further down the page your listing appears, the fewer click throughs or visitors you'll get to your site. It therefore becomes important to have great content and a well thought out keyword strategy on your site to maximize your results. With fewer ads above the fold, it will be harder than ever to maintain the same click through rates you might be used to. It's important to test, test, and retest your keyword strategy as well as have knowledge as to what other practices are doing in your area.  We can help:We have a team of skilled search engine optimization experts and we are a certified Google Partner Company. We are ready and willing to help you navigate through the latest updates.
(888) 246-6906 info@weomedia.com |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
