Posted on 9/8/2015 by Rosalea Peters, WEO Media Staff
|When you’re in the world of digital marketing, the world seems to look at Google for any nuance, any new shift in its search algorithms, and look for trends happening during testing phases that Google goes through.
Well, September has arrived and with it, new changes from Google. Most dramatic of all of the updates is the announcement of Alphabet.
Alphabet Inc. is replacing Google Inc. as the parent company - with the idea that each company and brand will have their own identity under the Alphabet umbrella, with Google being the largest of the companies under the Alphabet umbrella. Google will continue to include search, ads, maps, apps, YouTube and Android.
This change will allow numerous unrelated businesses formerly under the Google umbrella to be decoupled from Google (i.e. Nest, Google Capital, Google Ventures, Fiber, etc). Going forward each business will be able to further strengthen their unique brand since they’ll be out from underneath the substantial shadow of Google.
As Larry Page and his business partner Sergey Brin wrote in their original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” They are looking to change things up, to find new ideas, and to become more transparent about the role Google plays in the online world.
There have been recent launches of new products like Google Photos and Google Now, and with the change comes the decoupling of products - such as Google+ and YouTube apart from Google Business profiles. We will start to see this shift happen more over the next weeks as Alphabet shifts the focus away from one huge conglomerate company into smaller subsidiary products that will allow them to function more efficiently independent of Google’s primary search business.
While it’s too early to speculate how this may affect search rankings as YouTube, Maps, and Google+ transform over the next few months, it is safe to say that we will be seeing some ripple effects. Stay tuned as always!
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