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Posted on 9/8/2015 by Rosalea Peters, WEO Media Staff |
| When you’re in the world of digital marketing, the world seems to look at Google for any nuance, any new shift in its search algorithms, and look for trends happening during testing phases that Google goes through. Well, September has arrived and with it, new changes from Google. Most dramatic of all of the updates is the announcement of Alphabet. Alphabet Inc. Alphabet Inc. is replacing Google Inc. as the parent company - with the idea that each company and brand will have their own identity under the Alphabet umbrella, with Google being the largest of the companies under the Alphabet umbrella. Google will continue to include search, ads, maps, apps, YouTube and Android.  This change will allow numerous unrelated businesses formerly under the Google umbrella to be decoupled from Google (i.e. Nest, Google Capital, Google Ventures, Fiber, etc). Going forward each business will be able to further strengthen their unique brand since they’ll be out from underneath the substantial shadow of Google. As Larry Page and his business partner Sergey Brin wrote in their original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” They are looking to change things up, to find new ideas, and to become more transparent about the role Google plays in the online world.  What’s next?
There have been recent launches of new products like Google Photos and Google Now, and with the change comes the decoupling of products - such as Google+ and YouTube apart from Google Business profiles. We will start to see this shift happen more over the next weeks as Alphabet shifts the focus away from one huge conglomerate company into smaller subsidiary products that will allow them to function more efficiently independent of Google’s primary search business. While it’s too early to speculate how this may affect search rankings as YouTube, Maps, and Google+ transform over the next few months, it is safe to say that we will be seeing some ripple effects. Stay tuned as always! |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
