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How Was Your Marketing in 2013?


Posted on 12/15/2013 by Rosalea Admin
Dentist having his marketing plan evaluated by a marketing agency at the end of the year.As 2013 comes to an end it's a good time to evaluate your website and overall marketing performance. Here are some items to consider:

1) Do you have a marketing plan and budget?
It is a general rule of thumb to spend 2% - 4% of gross revenue on marketing each year. If your practice is not growing as much as you'd like, then odds are you aren't spending enough money on marketing. Or at least you're not spending it on good marketing. Marketing should make you money, not cost you money!

A marketing plan should include these items at a minimum: a good website, search engine optimization (SEO), social media, patient referral program, and an online patient review strategy. There are many other items which could be included but these are the recommended minimum marketing activities.

2) Do you track your marketing results?
It is very important to keep track of where all your new patients come from. Do they come from referrals, your website, your insurance provider's website, or a social media campaign? Did they find you on an online directory or an advertisement? If you keep track of where all your new patients come from then you'll be able to understand where your marketing is working well, and not so well.

3) Do you have a good understanding of your ROI?
Understanding the return on investment (ROI) for your marketing budget is critical. By tracking results vs. budget spent you'll be able to identify which marketing activities are working well and focus more on those areas. Likewise, you will identify areas where you are either wasting money, or not properly implementing certain marketing activities.

FREE Consultation Offer
WEO Media provides free marketing consultations to evaluate your practice marketing and website. If you are an existing client we will review your current marketing plan and help you revise it for 2014.

If you are not a current WEO Media client we will work with you to understand your current practice details, past marketing activities and results, and develop an updated marketing plan.

To request a FREE Marketing Consultation, please contact us today:
Email: info@weomedia.com
Phone: (888) 246-6906

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


A computer with rocket launching

Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

A magnifying glass inspecting results from SEO

Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

A magnifying glass inspecting results from PPC

Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


Sales pipeline with a graph showing increasing result

Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Online reviews with 5 star ratings

Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Multiple social media channels with play button

Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 | 888-788-4670 | weomedia.com | 1/9/2025 | Page Terms:Dental Marketing |