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Posted on 12/15/2013 by Rosalea Admin |
As 2013 comes to an end it's a good time to evaluate your website and overall marketing performance. Here are some items to consider: 1) Do you have a marketing plan and budget? It is a general rule of thumb to spend 2% - 4% of gross revenue on marketing each year. If your practice is not growing as much as you'd like, then odds are you aren't spending enough money on marketing. Or at least you're not spending it on good marketing. Marketing should make you money, not cost you money! A marketing plan should include these items at a minimum: a good website, search engine optimization (SEO), social media, patient referral program, and an online patient review strategy. There are many other items which could be included but these are the recommended minimum marketing activities. 2) Do you track your marketing results? It is very important to keep track of where all your new patients come from. Do they come from referrals, your website, your insurance provider's website, or a social media campaign? Did they find you on an online directory or an advertisement? If you keep track of where all your new patients come from then you'll be able to understand where your marketing is working well, and not so well. 3) Do you have a good understanding of your ROI? Understanding the return on investment (ROI) for your marketing budget is critical. By tracking results vs. budget spent you'll be able to identify which marketing activities are working well and focus more on those areas. Likewise, you will identify areas where you are either wasting money, or not properly implementing certain marketing activities. FREE Consultation Offer WEO Media provides free marketing consultations to evaluate your practice marketing and website. If you are an existing client we will review your current marketing plan and help you revise it for 2014. If you are not a current WEO Media client we will work with you to understand your current practice details, past marketing activities and results, and develop an updated marketing plan. To request a FREE Marketing Consultation, please contact us today: Email: info@weomedia.com Phone: (888) 246-6906 |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing. Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make. Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic. Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website. Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments. Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades. Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |