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Dallin Harris on missed opportunities when building dental websites

January, 2025 EP. 012

Posted on 1/31/2025 by Kathryn Admin

In this conversation, Dallin and Joseph discuss missed opportunities when building dental websites. They cover various topics, including the importance of positioning, the impact of video on websites, thinking beyond the homepage, the significance of landing pages for paid advertising, the benefits of a website network for managing multiple brands, the role of search engine optimization (SEO), websites as an investment rather than just a cost, and the future of AI in dentistry.

They also discuss the significance of online reviews and social proof, the user experience in website design, and the power of video in connecting with patients and enhancing engagement. They highlight the missed opportunities when websites neglect online reviews, fail to take a brand position, and neglect the use of video. Overall, the conversation emphasizes the importance of thoughtful website design and the use of video to create a compelling and engaging user experience.

Episode Highlights:

•	Taking a strong brand position is crucial for dental practices to differentiate themselves and stand out in a commoditized market.
•	Online reviews and social proof play a significant role in building trust and credibility with prospective patients.
•	Designing websites with the user in mind and considering different user preferences can enhance the overall user experience and improve conversion rates.
•	Video is a powerful tool for connecting with patients, enhancing engagement, and creating an emotional connection. Including video content on websites can improve search engine rankings, increase conversion rates, and provide a unique and engaging user experience.
•	Don't focus solely on the homepage. Many visitors come to a website through other pages, such as blog posts or service pages. It's important to capture this traffic and guide them to the desired content.
•	For paid advertising, it's essential to have dedicated landing pages that align with the ad's messaging. Sending visitors to the homepage can result in lost conversions.
•	Managing multiple brands or locations requires a website network approach. Building a set of pre-built components and sections that can be assembled for each brand ensures consistency and efficiency.
•	Viewing a website as an investment rather than just a cost can lead to better returns. A well-designed and optimized website can increase search rankings, conversion rates, and overall efficiency.
•	The future of AI in dentistry presents both challenges and opportunities. AI-generated content should be carefully evaluated and monitored, and optimizing websites for AI recommendations may become increasingly important.
•	Collaborating with experts in website design and marketing can help dental practices maximize their online presence and achieve their goals.

Marketing Services for Dentists & Dental Specialists

As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.

Dental Websites

Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

See Our Portfolio

A magnifying glass inspecting results from SEO

Dental SEO

When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

See How SEO Works

A magnifying glass inspecting results from PPC

Dental PPC

Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.

Learn More about PPC

Sales pipeline with a graph showing increasing result

Patient Pipeline

Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

Find out if Patient Pipeline is right for you

Reputation Management

Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

Boost your Online Reviews

Social Media

We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.

Put your socials to work

More Services

Healthgrades

Dental Practice Videos

Scheduling

Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:

•	Credit Card Processing: We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
•	Dental Practice Photography: As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
•	Direct Mail Campaigns: Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
•	Email Based Newsletter for Patients: An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
•	Email Hosting: We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
•	Facebook Ads: Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
•	Logo, Design, and Branding Services: Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
•	Online Bill Pay: Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
•	Patient Forms (Fillable PDF): A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
•	Patient Forms (Secure Online): Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started

Why Choose WEO?

Not your Average Dental Marketing Agency

WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.

We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.

At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.

Call today 888-246-6906
Support 888-788-4670

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Contact Support

WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 : 888-788-4670 : weomedia.com : 2/21/2025 : Related Phrases: Dental Marketing :

Dallin Harris on missed opportunities when building dental websites

Episode Highlights:

Marketing Services for Dentists & Dental Specialists

Dental Websites

Dental SEO

Dental PPC

Patient Pipeline

Reputation Management

Social Media

More Services

Credit Card Processing:

Dental Practice Photography:

Direct Mail Campaigns:

Email Based Newsletter for Patients:

Email Hosting:

Facebook Ads:

Logo, Design, and Branding Services:

Online Bill Pay:

Patient Forms (Fillable PDF):

Patient Forms (Secure Online):