Dallin Harris on missed opportunities when building dental websites

January, 2025 EP. 012

Posted on 1/31/2025 by Kathryn Admin

In this conversation, Dallin and Joseph discuss missed opportunities when building dental websites. They cover various topics, including the importance of positioning, the impact of video on websites, thinking beyond the homepage, the significance of landing pages for paid advertising, the benefits of a website network for managing multiple brands, the role of search engine optimization (SEO), websites as an investment rather than just a cost, and the future of AI in dentistry.

They also discuss the significance of online reviews and social proof, the user experience in website design, and the power of video in connecting with patients and enhancing engagement. They highlight the missed opportunities when websites neglect online reviews, fail to take a brand position, and neglect the use of video. Overall, the conversation emphasizes the importance of thoughtful website design and the use of video to create a compelling and engaging user experience.

Episode Highlights:

•	Taking a strong brand position is crucial for dental practices to differentiate themselves and stand out in a commoditized market.
•	Online reviews and social proof play a significant role in building trust and credibility with prospective patients.
•	Designing websites with the user in mind and considering different user preferences can enhance the overall user experience and improve conversion rates.
•	Video is a powerful tool for connecting with patients, enhancing engagement, and creating an emotional connection. Including video content on websites can improve search engine rankings, increase conversion rates, and provide a unique and engaging user experience.
•	Don't focus solely on the homepage. Many visitors come to a website through other pages, such as blog posts or service pages. It's important to capture this traffic and guide them to the desired content.
•	For paid advertising, it's essential to have dedicated landing pages that align with the ad's messaging. Sending visitors to the homepage can result in lost conversions.
•	Managing multiple brands or locations requires a website network approach. Building a set of pre-built components and sections that can be assembled for each brand ensures consistency and efficiency.
•	Viewing a website as an investment rather than just a cost can lead to better returns. A well-designed and optimized website can increase search rankings, conversion rates, and overall efficiency.
•	The future of AI in dentistry presents both challenges and opportunities. AI-generated content should be carefully evaluated and monitored, and optimizing websites for AI recommendations may become increasingly important.
•	Collaborating with experts in website design and marketing can help dental practices maximize their online presence and achieve their goals.

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

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