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| PPC (Pay-Per-Click) campaigns
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PPC (Pay-Per-Click) campaigns (aka Search Engine Marketing / SEM, or paid search) can be very helpful for generating new patient leads in a short amount of time. While the cost to acquire a new patient can be higher long term than SEO services, PPC can still produce a good return on investment.
Important factors to consider for PPC campaigns include:
• Determine where to advertise (Google, Yahoo, Bing, Facebook, etc)
• Proper key word research
• Setting an appropriate daily / monthly budget
• Producing a well written, and key word optimized ad
• Creating a landing page for the ad the properly corresponds to the key words from the ad
• Test different techniques and messaging to improve results over time
Pay-per-Click campaigns are even more effective when combined with Premium SEO Services.
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