Dental Marketing Blog

The team at WEO Media is constantly searching for the latest information to help our clients and understand best practices in an ever-changing digital marketing age. Each month we publish a dental marketing newsletter with articles designed to help you succeed in marketing your practice for patient growth. Have a dental marketing question? Email us at info@weomedia.com and we might include your question in a future blog post!

How to Pick a Dental SEO Company

Watch this video from Google about how to pick a great dental SEO company.

Posted on 12/19/2018 by Wendy Hensley, Marketing Manager

Picking a dental SEO company to work with can be a daunting task. The acronyms, codes, templates, fees, contracts and reporting can be very difficult to navigate even for skilled marketers, to decipher especially if SEO isn't your full-time job. Many dental offices look for an agency to handle their SEO work. But who do you pick? What skills do you look for? And, most importantly, how do you know you're getting what you've paid for? Hear it straight from Google Google recently posted an article that offers great insight into what a good SEO agency will do for you and what questions to ask...
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Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves

I wrote the first piece of patient-facing content for Nobel Biocare’s new Trefoil™ product and now other dental marketing agencies are stealing it.

Posted on 4/23/2018 by David Day, Editor and SEO Team Lead

It's true! Also true - we aren't up in arms over it. Let me be clear, this was about a year ago and Nobel Biocare had some information about Trefoil™ that they were providing to their target market - dentists. However, there was no content written about Trefoil™ for the patients who would be buying the product from dentists. There is nothing particularly special about this content and it's being used as our stock copy for clients who offer Trefoil™. The interesting thing about authoring the first piece of patient-facing content for any product is what happens to it once...
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When to Redesign your Dental Website

Did you know website designs have an expiration date? They get outdated and can have a hugely negative impact on your practice.

Posted on 2/7/2018 by Wendy Hensley, Marketing Manager

Potential patients that stumble on an outdated site could make any number of assumptions about the practice such as thinking the practice might not have the latest technology. Of course, with an outdated site, that office might not even have much traffic to their website because they've not kept up on SEO changes and optimized their site accordingly. So, how long should your website live? Although there’s no set-in stone answer, there is a commonly adhered to rule that most sites get stale after about 3 years. A recent study found that most large corporations redesigned their site...
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